CAMRA urges Bolton to utilise Brew2You app to tap into the beer market
The Campaign for Real Ale is encouraging pubs, clubs, brewers and cider producers based in Bolton to tap into the Brew2You app and website to help generate takeaway and delivery drink sales during the local lockdown.
The Brew2You app was developed by CAMRA to help beer drinkers find and order fresh beer, cider and perry from local pubs and breweries. It is an easy–to–use platform which allows local pubs and producers to create a virtual shop window and promote their drinks offering during closure.
The app generated over £90K worth of beer, cider and perry sales during lockdown and many brewers have hailed the app as a lifeline during lockdown, offering a new route to market and widening sale opportunities beyond their local area.
It is a not-for-profit initiative so that pubs and brewers can use the app free of charge (aside from a set £2/month Stripe user fee for payment processing). It has received widespread support across the industry, with endorsement from the British Institute of Innkeepers (BII), the Society of Independent Brewers (SIBA) and Cask Marque.
Nik Antona, CAMRA’s National Chairman said: “Many pubs have struggled to re-open this summer, having invested their dwindling reserves to do so safely and securely in line with COVID-safe guidance. A second shutdown in Bolton is a devastating blow for these pubs and local people’s livelihoods.
“The Brew2You app was an invaluable resource for pubs and breweries nationwide during the lockdown and can be just as beneficial for these businesses in this second local lockdown. We’d encourage local businesses to sign up. Bolton locals can help by to tapping into Brew2You as a resource for finding great beer, cider and perry during this period of uncertainty and encouraging their local to get involved.”
Charlie Faram of Hobson Brewery, one of the top sellers on the app says: “Brew2You has been our first opportunity to sell our products through an app and it’s contributed to our sales during the lockdown period, we also believe it’s increased our brand awareness. As a producer the user interface is incredibly simple to use, with flexibility to list beers in any container. Pricing and delivery options aren’t rigid either so we can offer delivery in the way that works best for us. A big pro is Brew2You don’t take any percentage of your sales, so it offers maximum benefit during a difficult time financially for many breweries and pubs. I would recommend Brew2You to any pub or brewery who’s looking for a simple and effective way to sell their beers during lockdown.”
To find out more, visit: https://brew2you.co.uk/