CAMRA sets out roadmap for its digital future

The Campaign for Real Ale is putting together a roadmap to strengthen its digital future by developing one centralised digital experience that promotes all facets of the campaign, whether that’s featuring beer and pub experiences or CAMRA’s range of beer festivals and events.

Exactly what that eventually looks like will be determined over the next two months as the organisation consults and engages with its volunteers, members, and the wider public.

The development of the final digital experience is expected to take place in the second half of 2023, with an initial release expected shortly after that. Throughout the process, members and volunteers will be called upon to help test and feedback on its final form.

Ash Corbett-Collins, CAMRA Digital Futures Director said: “The aim of the new ‘digital experience’ is to bring together many of CAMRA’s valuable data resources into a single app that supports our aims and gives our members a vastly improved experience.

“CAMRA campaigning touches upon so many different areas of activity from running 180+ beer festivals across the country to scoring beer in pubs for inclusion in our Good Beer Guide to highlighting real ale pubs and clubs on WhatPub. Many of the systems have been built independently by necessity through the hard work of volunteers, and our aim is to incorporate the valuable information in them onto one platform to ensure members can easily access this in one place. This will make it easier than ever for consumers to find their favourite pub, club, beer or cider, take part in our events and volunteer across the Campaign.”

CAMRA Digital Futures will be issuing a survey to members over the coming weeks to determine how best to meet the needs of its users with design and development planned throughout 2023.

To find out more, visit: https://camra.org.uk/about/media-centre/digital-futures/