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Press Release


CAMRA comment on the popularity of low alcohol drinks

For further information, contact the press team on press@camra.org.uk or 01727 337863 


In response to the recent findings by the Portman Group [1], which revealed a boom in the popularity of low and no alcohol drinks, please find below a response from CAMRA.

CAMRA Chief Executive Tom Stainer said: “Consumers taking part in Dry January or hoping to cut down on their units can rejoice, as Britain’s brewers rise to the challenge of providing fantastic low and no alcohol options.

“Whereas 5-10 years ago most consumers had very little choice in the low-alcohol section, today we are seeing some incredible initiative and innovation in the sector. From robust porters to hoppy IPAs, you don’t have to compromise on taste when you’re watching your units, making beer and pub-going still a viable option for today’s non-drinker.

“Even major beer festivals are getting on board, as CAMRA’s Great British Beer Festival in London offered its very first no alcohol beer stand last year.”


[1] The survey by the Portman Group found that there has been a boom in the popularity of low and no alcohol alternatives. Figures from the survey show that nearly a quarter (24%) of British drinkers have either already switched some of their drinks to low alcohol alternatives or would consider doing so in the next six months.