Beer delivery app generates £120k for local businesses
Beer lovers have been supporting their local pubs and breweries throughout the latest lockdown in England thanks to CAMRA’s beer delivery app Brew2You.
The app has been a hit since its launch in May 2020, generating over £120K for the industry throughout the first and second lockdown. It provides a shop window for the thousands of pubs, breweries and cider producers to offer takeaway or delivery services during periods of forced closures. Customers can search for their favourite drink and order it straight to their door with just the click of a button.
The app is completely not-for-profit, and pubs and breweries can use it free of charge paying just a small set £2/month Stripe user fee for payment processing. It has received widespread support across the industry, with endorsement from the British Institute of Innkeepers (BII), the Society of Independent Brewers (SIBA) and Cask Marque.
CAMRA is now encouraging pub-goers unable to visit their local due to the new Tier 2 and 3 restrictions to support their pubs, clubs, breweries and cider producers in the run up to Christmas by purchasing their next drink through the app, rather than turning to supermarkets.
Nik Antona, CAMRA National Chairman said: “The new restrictions that most pubs across the country are now facing come at a devastating time. The run up to Christmas is typically the busiest time of the year for our pubs and brewers, and many will have been relying on that boost in footfall to make up for a year marred by restrictions, curfews and forced closures.
“We’d encourage everyone to buy local this Christmas and support pubs and brewers that really need our help – rather than turning to supermarket chains. The Brew2You app provides a single resource to search for and purchase locally produced real ales, cider and perries this Christmas.”
Pubs, clubs, breweries and cider producers are encouraged to sign up to the app for free if not already online, as many have hailed the app as a lifeline during lockdown, offering a new route to market and widening sale opportunities beyond their local area.
Alex Coomes and Susan Harding from Brightwater Brewery in Surrey said: “Brew2You is a great initiative that has enabled Brightwater Brewery and our small pub Platform 3 in Claygate Surrey to get our draught beers, bottled beers and cider to more real ale fans, UK–wide. The app is easy to use from our perspective and our customers love it. Thank you, CAMRA!”
Jared Ward of Tring Brewery said: “Brew2You has opened up a brand new channel of sales for the brewery. We would like to take this opportunity to thank CAMRA, SIBA and Cask Marque for launching such a brilliant platform, it has brought the brewer and drinker together once more during this difficult time, cheers to Brew2You!”
Brew2You is available to download on both iOS and Android devices, as well as for use on web browsers. To find out more or become a partner, visit https://brew2you.co.uk/