The new owner of Scottish beer giant BrewDog has spent more than £50m in a bid to stabilise the floundering company.
Tilray Brands chief executive Irwin Simon said he was “real happy” the firm acquired BrewDog.
Simon said: “It’s four months into it and I am really happy we acquired this. It’s a phenomenal brand, phenomenal assets, phenomenal opportunities. We probably put another £50m back into this business from a cash flow and an investment standpoint.
“We were the ones funding payroll and inventories, ingredients and stuff like that. It’s in a good place but there’s still a lot of work to do.”
The brewing giant collapsed into administration earlier this year.
In March, Tilray purchased BrewDog’s branding and UK operations for £33m, as well as 11 pubs.
James Watt founded the company in 2007 alongside Martin Dickie and ran it for 17 years before stepping down as CEO in 2024. Dickie left BrewDog the following year.
Simon added: “Do you know how hard it would have been for me or for Tilray to come to the UK and introduce our American brands without having BrewDog?
“We would have spent millions of dollars to get distribution and to get the consumer aware of it. This is a big, big plus for Tilray and a big, big advantage.”
