Clays is an Imbiba-backed, indoor interactive clay shooting experience concept, and this Soho site is now their flagship site in London. The venue spans around 19 thousand sq ft across three floors. "Step into a world where competition, cocktails, and conversation come together inside our beautifully restored 1930s Art Deco building."

The extensive drinks list includes some draught keg beers plus cocktails, wines etc. Food is of the sharing, pizza and street-food type. There is music in the evening (not live).

The licensing conditions state that the provision of licensable activities shall be ancillary to the main function of the premises as a competitive socialising and virtual indoor clay target shooting venue.