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Policy Documents

Campaigns Policy

Adopted at Conference 2026

1. Introduction

CAMRA is one of the most successful consumer organisations in Europe. Founded by four beer lovers in 1971, today we represent around 145,000 beer drinkers and pub goers across the UK.

Our vision is to have quality beer, cider and perry and thriving pubs and clubs in every community.

Our mission, as defined in our Articles of Association, is:

  • To secure the long-term future of real ale, real cider and real perry by increasing their quality, availability and popularity.

  • To promote and protect pubs and clubs as social centres and part of the UK’s cultural heritage.

  • To increase recognition of the benefits of responsible, moderate social drinking.

  • To play a leading role in the provision of information, education and training to all those with an interest in beer, cider and perry of any type.

  • To ensure where possible that producers and retailers of beer, cider and perry act in the best interests of the consumer.

We do this by encouraging beer and cider drinking and pub and club going by running festivals, pub saving campaigns and awards, and by lobbying government for change to better support the industry and the trade.

This document outlines CAMRA’s overarching policy positions related to beer, cask ale specifically, cider, perry, pubs, clubs and consumer choice.

A full archive of motions put to CAMRA’s annual conference, and a detailed list of policies adopted by the National Executive subsequent to Conference is here.

2. Beer, cider and perry

We campaign for the availability and promotion of better quality beer, cider and perry. This includes campaigns to drive quality, raise awareness and understanding of such products with consumers, promote their eco-friendly credentials, and to secure changes to taxation systems to ensure continued growth of the sector.

Our full definitions of cask-conditioned ale, live beer, and real cider and perry, maintained by the Technical Advisory Group, are here.

Hereafter, all references to cask can be taken to mean cask-conditioned.

All references to cider can be taken to include perry.

1. Responsible drinking

We promote responsible drinking and recognise the harmful effects of high levels of alcohol consumption. We accept the need for controls on the supply of alcohol and for measures to educate consumers about alcohol consumption.

We support regulation of the content and presentation of alcohol advertising, and condemn irresponsible alcohol promotions, particularly those targeted at 18- to 25-year-old drinkers.

While supporting regulation and efforts to tackle irresponsible drinking, we note the emergence of an anti-alcohol lobby, that seeks to demonise alcohol consumption in all forms regardless of whether that consumption is responsible and in an appropriate community setting.

We campaign to ensure that consumers are presented with a balanced view on the debate around alcohol harm and responsible drinking and, in particular, oppose the use by the media of images of cask beer and pubs to illustrate stories relating to alcohol abuse and disorder.

2. Marketing of beer and cider

We believe that beers and ciders should not have offensive or discriminatory names, packaging or advertising materials. We do not support the sale of such products in pubs, clubs, or festivals.

3. Cask beer dispense systems

We believe in promoting cask-conditioned beer and improving its quality at the point of dispense.

Aside from the traditional Scottish air pressure system, we do not endorse any dispense system for cask beers that involves applying extraneous CO2, nitrogen or any other gas directly to the beer, but we have a neutral position on the use of cask breathers.

We do not support dispense of a beer through a tight sparkler unless the beer has been brewed to be dispensed in that way.

We recognise that live beer also exists in tank-, bottle-, can- and keg-conditioned formats and campaign to increase consumer awareness of this.

4. Beer quality and range

We support variety and distinctiveness of beer styles. We embrace the preservation of heritage beer styles such as mild and encourage breweries to produce beers with a wide range of alcoholic strengths.

To ensure the quality and sustainability of a cask beer, we encourage the shortest possible delivery chain from the point of origin to the point of sale.

We support distinctive, traditional beers from other countries, regardless of whether they comply with our own definitions.

5. Taxation

We campaign for action to reduce the level of tax applied to beer and cider. Beer in the UK is taxed at a level much higher than most other European brewing nations.

We advocate for a progressive system of taxation that benefits small brewers and cider makers, including the retention of the Small Producers’ Relief scheme and the duty exemption for small cider producers.

We support the introduction of taxation measures in the UK to encourage consumption of beer in pubs.

This includes:

  • Increasing the draught duty discount relative to the general beer duty rate.

  • Reducing VAT charged on beer and cider sold in the on-trade.

We oppose any move towards equalising tax on beer and wine or spirits, and support the principle that higher strength alcoholic beverages should be taxed at a higher rate per unit of alcohol than lower strength products such as beer. We support the raising of the ABV threshold for the lower or zero rate of tax on beer from 2.8% to 3.5% to encourage production of more distinctive and attractive lower strength beers.

Taxation should not be used as a major means of regulating alcohol consumption. We note that across EU countries there is no correlation between levels of alcohol taxation and alcohol consumption per head of the population.

We recognise that Minimum Unit Pricing has been introduced or is being introduced by devolved Governments. If the UK or a devolved Government chooses to implement Minimum Unit Pricing, then the unit price should be set at no more than 50 pence and the unit price should not rise by more than the Consumer Price Index in any year that it is raised. We do not believe that there is currently enough published research available on the impact of Minimum Unit Pricing on the on-trade.

3. Pubs and clubs

There are major social, environmental, cultural and health reasons for promoting responsible drinking in pubs and clubs, where the sale and consumption of alcohol is supervised in a community setting. CAMRA seeks to promote these benefits and lobby Government for positive action to support pubs and clubs and to increase the proportion of alcohol consumed in the on-trade.

We campaign equally for the promotion of pubs and clubs as we do for beer and cider. We campaign to save pubs and clubs regardless of whether they serve cask beer or not.

We believe pubs and clubs are vital social institutions and that this status must be recognised by policy makers nationally and locally. We believe in the maintenance of a varied choice of pubs and clubs and that, while those of special historic or architectural interest must be conserved, all should be celebrated for their essential character and role as institutions.

Our full definition of a pub and definition of a club are here.

1. Beer range

While we encourage pubs and clubs to sell a range of beers of different styles and strengths, we do not encourage them to introduce or expand their range of cask beers if, in doing so, the quality of their cask beers would suffer.

2. Free houses

We define a free house as a single licensed premises where the licensee is wholly and at all times free to purchase their stock of alcoholic beverages from whomsoever they choose without restriction, financial or otherwise.

3. Taxation

Pubs are subject to a large tax burden, which includes business rates, VAT, beer duty and other employment taxes. This pressure is further amplified for tied tenants who are impacted by supply ties.

We believe that pubs pay an unfair level of business rates which is disproportionate to the amount of total business turnover they account for, and does not take into consideration the community value of pubs. We support a full review of business rates systems across the UK to redress this imbalance and to account properly for equalisation of tax burdens between property-based and online business.

Funding should be provided to increase resources at the Valuation Office Agency to properly implement the current business rates guidance for pubs in England and ensure the effective working of the appeals system.

We believe that pubs and clubs should be eligible for business rate relief based on their value as community facilities.

We believe that pubs and clubs should be able to make occasional off-sales of beer which has had draught duty paid, and campaign for a change in the duty regulations to permit this.

4. Community ownership

We applaud communities that have successfully taken pubs at risk of closure into community ownership. Government should make legal, business and financial assistance available to support communities in this.

We support the introduction of a Community Right to Buy in respect of ACV-listed pubs but consider that associated funding along the lines of the former Community Ownership Fund is necessary to make those powers effective.

5. Planning

We campaign for changes to the planning system to resist the unnecessary loss of community pubs. We call on all local and national decision makers to consider the community and social benefits of pubs when conducting their business.

Local Authority Plans should recognise pubs and clubs as essential social and community amenities and should include protective policies to guard against their loss, and facilitate diversification to provide essential services, especially where the pub or club is the last remaining in the local community.

We believe that planning law and planning policy should require all new large-scale developments to contain at least one pub and one shop.

We support the Agent of Change principle and the writing of it into all appropriate planning legislation and planning policy.

Demolition, change of use, and alterations to pubs should always be subject to planning permission and the local community given the opportunity to comment on the proposals. We campaign for devolved Governments to introduce the same level of protection in planning law that pubs in England have.

We believe that all applications for the changes of pub names should be subject to planning permission.

6. Licensing

We support changes to the licensing system to reinforce the role of pubs as community facilities that supervise the responsible consumption of alcohol. This should be aimed at avoiding excessive consumption and seek to increase the proportion of alcohol that is consumed in a controlled environment.

Pubs should not be de-licensed until they have been offered for sale with licence for a reasonable period and at a reasonable price.

We believe accompanied children should be allowed in pubs and clubs provided suitable facilities are available. There should be no requirement in law that children should have to take a meal to use the premises, or to leave by a given time before the pub or club closes. The emphasis should be on the licensee’s decision whether to admit children, and the responsible adult's judgement whether the pub or club is suitable for the child.

Licensees should be free to open any hours that they choose. Licensing authorities acting on complaints should have powers to control the opening hours of premises causing proven public nuisance or disorder.

We oppose clustering late night licences aimed at young people: instead, the aim should be to spread late licences across all types of public houses in all parts of the licensing area. We campaign against the introduction of Late Night Levies by licensing authorities.

4. Consumer rights and issues

CAMRA campaigns for the rights of beer and cider drinkers and pub and club goers and believes that the industry should not seek to mislead consumers whether on price, provenance, ingredients or dispense.

1. Measures

We support the retention of imperial measures for draught beers and ciders and seek the introduction of legislation to define such measures as 100% liquid. There should be a clear indication at the point of sale as to the measures of beer available to purchase.

2. Ingredient labelling

Consumers of beer and cider should be able to make their own, informed choices when purchasing alcohol. To this end, we support clear labelling or point of sale information that shows:

  •  The alcohol by percentage volume (ABV) of the product.

  • All ingredients, including adjuncts and additives (for allergen information, people who have restricted diets, and quality purposes).

  • Whether the product contains genetically modified ingredients.

  • If a beer is unfined.

  • If a beer is intended to be cloudy or hazy in appearance.

  • If a cider is produced from concentrate and if it is unpasteurised.

 3. Provenance

We oppose any attempt to mislead consumers as to the origin of the beer and cider that is offered for sale. This includes:

  • Point of sale material stating or implying that a beer is brewed in one place, when it is actually brewed in another, or is made by a company that does not brew. All draught beers should indicate the brewery origin and brand ownership at the point of dispense, and all bottled or canned beers should show these on their labels.

  • Selling different beers under the same trade name or the same beer using different trade names.

  • Selling national brewers’ beers as if they come from small independent brewers.

  • Selling UK-made beers as if they are imported from abroad.

  • Advertising beers as ‘house brands’ when they are not produced by or exclusively for the outlet.

  • Selling cider under different makers’ names and/or giving the impression that the cider is produced by a separate independent producer.

4. Dispense

Beer and cider drinkers should be correctly informed about the type of dispense. We condemn dispense practices that seek to mislead the consumer, including:

  • Selling non-cask beers and non-traditional cider through handpumps or dispense fonts which look like, or can be confused with, handpumps.

  • Returning waste beer to the cask to be served again.

  • Displaying a pump clip facing forward on the bar when the beer is not available for purchase, unless clearly labelled as not ready for sale yet.

We support mandatory labelling or point of sale information that informs the customer that return trays/autovacs are used to dispense the beer.

5. Pricing

To avoid the possibility of misleading omission, price lists should be clearly displayed at the point of sale and should indicate any disproportionate charges for half pints, which should be charged at as close to half the price of a pint of the same product as possible.

6. Licensed premises

We believe that pubs and clubs should be as accessible as possible to all sections of society. Where practicable, every effort should be made by pubs and clubs to provide access to people with disabilities. It should be noted that some pubs use disabled toilets to store cleaning equipment, which we condemn, and not all pubs can be accessible as many pubs are listed buildings and it will be very difficult to get planning permission for a ramp.

We believe that pubs and clubs should be welcoming to all sections of society. We do not support pubs or clubs that restrict entry to licensed premises on discriminatory grounds or display names, signs or objects that are offensive to a consumer due to their discriminatory nature.

Pub opening hours should be clearly displayed outside the venue.

Pubs should not operate a system where entry can only be made on payment of an entrance fee.

7. Sustainability

We recognise that consumers are concerned about the environmental impact of their choices and consumption habits.

We campaign to promote drinking of locally produced beer and cider in licensed premises as the more environmentally conscious and sustainable choice for consumers, and the use of casks as the most environmentally friendly containers.

We will encourage, promote and seek support for carbon neutral and carbon negative practices and initiatives by producers and retailers of beer and cider.

We will ensure where possible that consumers, producers and retailers of beer and cider act in the best interests of the environment.

We condemn the practice of unsubstantiated environmental claims ('greenwashing') by producers and retailers of beer or cider, as it is dishonest and misleading to consumers trying to make informed choices.

5. Breweries and cider producers

CAMRA supports the producers of beer and cider regardless of size, encouraging activities in line with our policies. We recognise the contribution of regional and family brewers in preserving the availability of cask beer as we know it today.

We do though give preferential support to beer producers and suppliers that are independent of the influence of the multinational brewers.

1. Mergers and takeovers

Takeovers and mergers should have clear and demonstrable benefits to the consumer.

We oppose all takeovers that result in brewery closures and reductions in consumer choice, and the practice of brewery takeovers for the sole purpose of acquiring a brand name.

Competition authorities should investigate all mergers and takeovers in the brewing industry and should, where necessary, impose conditions on deals, which should then be monitored to ensure such conditions are met.

We support the de-merging of cask breweries if companies are not able to commit fully to the continuing production and promotion of cask beers.

2. Taxation

We support the principle of a system of relief for small producers, having campaigned for its introduction in 2002. There should be no reduction in the rate of relief provided to any small producer and the scheme should be retained with the current threshold for claiming the relief increased to the 200,000HL limit, mirroring what is currently allowed in EU law.

In the interests of consumers, producers should seek to pass on savings from duty cuts down the supply chain. We oppose producers imposing on consumers periodic price increases that are not linked to increased production or distribution costs and that work against wider campaigns for reductions in beer and cider duty.

We support a levy on non-returnable bottles and cans, provided that there are no unacceptable negative consequences for the brewery as a result.

3. Business practices

We consider that the practice of positioning keg beers as cask beers through marketing is misleading to consumers.

We also oppose the practice of breweries with a financial advantage pressuring smaller brewers producing beers with similar names into changing the name of such beers where there is no likelihood of confusion.

We condemn any attempt by brewers to mislead consumers by applying CAMRA award status to their beers in a dispense format/package for which the award was not given.

We operate a labelling at point-of-sale scheme for conditioned beers conditioned in membrane kegs, which brewers are encouraged to take part in to allow consumers to identify this format of live beer.

6. Pub Owning Businesses and supply ties

CAMRA believes in fair and lawful dealing between pub-owning businesses and their tenants or partners, including a fair rent and freedom from the imposition of restrictive supply ties which impact upon the viability of the business and restrict consumer choice. We believe that pubs should be run by competent, motivated publicans preferably with a personal stake in the business.

1. Leased pubs

We do not oppose the principle of leased pubs but condemn unfair treatment of tenants by pub owning businesses, including but not limited to the eviction of tenants who will not take on leases with unfair terms.

2. Statutory Pubs Code and Adjudicator

 We support the system of a statutory Pubs Code and Adjudicator to govern the relationship between large pub companies and their tenants. We campaign for the introduction of such legislation in Scotland as is already in place in England and Wales.

 We believe that pub owning businesses should provide each tied tenant with a genuine option to become free of tie – known within the Pubs Code as the Market Rent Only option. Market Rent Only agreements should be negotiated through a straightforward process and offer an acceptable rent for the tenant.

3. Supply ties

Supply ties exist where a pub owning business imposes stocking requirements of certain brands or products on a tenant and restricts the tenant’s ability to buy products outside of this tie. We support the ability for any tenant to stock a guest beer in the interests of consumer choice, regardless of any supply ties.

We believe that abusive supply ties are contrary to the interests of consumers, and that the most effective way to address these is through an expansion in the scope of the Market Rent Only option.

We believe that tied pubs should not be forced to pay more for their choice of draught beer or cider than they would if they bought it directly from the producer.

We believe that tied pubs should not be forced to pay significantly more for their choice of bottled or canned beer or cider than they would if they bought it directly from the producer.

Pub owning businesses that sign long term supply agreements with a particular brewer should be considered as tied to that brewer, and the brewer should also be considered as a pub owning business.

No pub owning business should have the right to impose on a tenant supply ties relating to any product that it does not manufacture.

We condemn the practice of multinational drinks companies working with pub owning businesses or otherwise to attempt to prevent pubs from stocking locally made beers in favour of mass-produced brands.

4. Pub operating models

We note the development of franchise and retail agreements by pub owning businesses subsequent to the introduction of the statutory Pubs Code and Adjudicator in England and Wales.

We oppose the mass conversion by pub owning businesses of tenanted pubs to managed models.

5. Other issues

We believe that any pub being sold by a company or individual should first be offered to the licensee before being advertised on the wider market as a going concern.

We oppose the use of restrictive covenants, by pub owning business and regional brewers alike, to prevent pubs remaining pubs once sold, and seek legislation to end this practice.

7. The off-trade

CAMRA recognises that live British beers and a wide variety of international beer styles are sold through the off-trade in bottled and canned formats, and that these increase consumer choice for home consumption. However, the off-trade enjoys much lower levels of taxation and regulation than the on-trade and we believe that cheap alcohol prices in supermarkets are one reason for a decline in pub-going.

1. Off-trade sales and pricing

We maintain that the supervision over the sale of alcohol in the off-trade, as opposed to in pubs, is often inadequate.

The use of alcohol as a loss leader in the off-trade is anti-competitive and needs to be addressed. We support action to prevent the sale of alcohol as a loss leader. The off-trade should be required to follow a code of conduct on advertising and pricing, similar to that followed by the on-trade.

Published on: 12-11-2026
Updated on: 12-11-2026