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Step aside, Kim Kardashian – Crooked House campaigners want to ‘break the internet’

Release date: August 06, 2025

CAMRA Chief Executive Tom Stainer holding a selfie prop cardboard cut out for #ToastToTheCrookedHouse campaign. He is smiling and is holding a pint at Great British Beer Festival 2025.

CAMRA and the Great British Beer Festival are teaming up with pub campaigners to mark anniversary of pub scandal

This five-day celebration of beer, cider and pub culture welcomes revellers from all over the UK. This year CAMRA and #ToastToTheCrookedHouse campaign have teamed up to ask people across the world to ‘cheers’ to the Crooked House and ‘break the internet’.

Thursday 7 August marks two years since the iconic Crooked House pub in Himley, Staffordshire, was burned to the ground and then unlawfully demolished. Campaigners are asking pub lovers all over the globe to show their support by posting their own ‘cheers’ selfies online. This includes a mass-toast on Thursday 7 August at the Great British Beer Festival at the NEC, Birmingham, which marks the anniversary of the demolition.

CAMRA has named bars at the festival after pubs across the UK that have been saved in different ways, in the hope that the Crooked House can join the list in future years.

Ian Sandall, organiser of #ToastToTheCrookedHouse campaign, said:

"Two years on and the Crooked House rebuild has been bogged down in legalities, it’s really important to keep this loss front and centre, and not be allowed to be resigned to just to memory.

“Let's break the internet raising a glass to the Crooked House, wherever you are, whoever you are with, post your selfie in support and #ToastToTheCrookedHouse."

Gary Timmins, CAMRA Pub and Club Campaigns Director, said:

“Trying to ‘break the internet’ might seem like a bit of fun, but it’s to raise awareness of a really serious issue. I’m proud to be working alongside these dedicated campaigners, and I just hope that we won’t be marking another anniversary of the tragedy without a rebuild order in place.

“The scandalous demolition of the Crooked House was a tragedy, and CAMRA wants the Government to bring in new rules so that people who flout the law and destroy pubs face serious consequences.”

ENDS

Notes to editors:

Link to the Toast event

The Great British Beer Festival takes place at the NEC Birmingham 5-9 August. Tickets start from just £6 for CAMRA members and £9.50 for the public: greatbritishbeerfestival.co.uk/tickets

Names and brief descriptions for each of the pubs we have named bars after are here: GBBF 2025 - bar names and descriptions for media.docx

Apply for press passes for any day of the festival here: Great British Beer Festival | Press Access

Press passes are free, providing we can verify that you work in media.

You can apply for passes for multiple days, including our Trade Event, and entry includes a non-refundable glass and a festival programme.

Please use a work email to apply where possible, and we may contact you to verify your credentials.

Contact press@camra.org.uk with questions or bespoke filming requests.


© Campaign for Real Ale 2023 - 2025 (ce-9)
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