The Campaign for Real Ale (CAMRA) has launched a brand-new digital experience today, helping beer and pub enthusiasts unlock a host of new and innovative features in their quest to find the perfect pint, in the perfect pub.
The new tools created for the CAMRA website herald an exciting new chapter for cask beer, cider and perry lovers to explore much-loved pubs, clubs and taprooms - all essential parts of the UK’s cultural heritage.
Designed to help users explore hidden gems, plan pub visits or just find out more about their local venues, the CAMRA site now offers features created by the consumer rights organisation with pub-goers needs at the core, without the noise of endless advertising or third-party interests.
People can plan and share their upcoming trips, as well as mark which venues they have visited, or would like to return to. The site offers a ‘favourites’ option, while ‘find pubs near you’ allows visitors to see what’s close by and navigate to them with ease - all helping to build a personal and unique experience.
CAMRA Chairman Ash Corbett-Collins commented: “I am delighted that our new digital experience has been officially launched. This has been months in the making with extensive research and testing into what consumers want, but it’s also the culmination of more than fifty years of CAMRA’s unique perspective.
“The CAMRA website now makes it easy to seek out the best pubs, clubs and events, bringing people together socially, while supporting CAMRA and our aims for quality cask beer and thriving pubs. The website brings everything together, meaning people can carry out a range of activities in one place.
“This is only the beginning; more work is in the pipeline to create even more tools for this new ‘go to’ destination for beer and pub lovers, to easily plan trips and visit the absolute best places the UK has to offer.”
There are a range of features available to all but CAMRA members and digital subscribers to the site can unlock more new online features, such as finding out about beer quality, the Good Beer Guide, trip planning and marking their favourite places.
While fully-fledged CAMRA members can submit beer scores which goes into our national beer scoring system. This fun and sociable activity is a vital campaigning tool, as it helps decide which pubs go into our flagship publication 'The Good Beer Guide.’
The user-friendly site puts all that is important to CAMRA front and centre, helping meet our vision and campaign for having quality cask beer, cider and perry and thriving pubs in every community.
The site also shows what developments are in the pipeline – and lets users have their say on features they would find useful as it evolves and develops, putting our membership and visitors at the heart of our future plans.
Visit the new website here.
Find more information and FAQs here.
