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New look’s nod to the past

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min read
Industry
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Kirkstall brewery is launching new branding for its core cask beer, drawing upon its heritage and Three Swords symbol.

The new pump clips have a distinctive shape and are designed to highlight Kirkstall’s presence in an ever more competitive market.

“Cask beer is our lifeblood and how we started as a business,” said founder and director Steve Holt. “Many of these brands – Three Swords, Dissolution IPA and Black Band Porter – have been with us from the very beginning. We have always sought to give credit to our predecessors, so it is fitting for us to pay homage to the 19th-century branding used by our forebears."

The latest Three Swords pump clip design is based on historic branding taken from an original Victorian Kirkstall brewery showcard.

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