Timothy Taylor has unveiled its first brand refresh in a decade as part of its investment into the long-term future of cask beer.
The new identity includes an updated logo, pump clips, glassware and bottles and includes its Landlord, the UK’s best-selling cask ale brand by both value and volume.
It introduces a British racing green colour palette, beer descriptions and more premium finishes, helping the range feel more distinctive and relevant without moving away from the heritage and character of the Timothy Taylor name.
The refresh is part of the company’s long-term investment which includes a £9m development in its brewery over five years and £3m annually in marketing.
Chief executive Andrew Carter (pictured) said: “For 168 years we’ve believed that if you brew great beer properly, people will keep coming back to it.
“That’s why this refresh isn’t about changing what we brew. The recipes, ingredients and brewing philosophy that have served us for generations remain exactly the same.
“It’s about making sure the quality and care that go into every pint are reflected in how Timothy Taylor is presented today, so we’re just as relevant to the next generation of drinkers as we've been to the last.
“We’ll continue to invest in our brewery, our people and our pub partners because great cask beer depends on every stage of the journey, from brewing to the moment it's poured. That commitment is every bit as important today as it’s always been.”
