Robinsons brewery is supporting Tom Kerridge’s #VATsTheProblem campaign by putting the slogan on five of its drays.
The campaign for 10 per cent VAT for hospitality is approaching 230,000 signatures and the Stockport-based brewer and pubco is looking to help the campaign hit one million.
Its delivery drays can be spotted across the North West and North Wales.
Director of marketing David Bremner (pictured on left with pubs MD William Robinson) said: “We were keen to support the VAT’s the Problem campaign, we are using our networks to help spread the message and wanted to have an impact beyond the digital screen and what better than having the message driven around the North West by our teams delivering to our pubs.”
Robinson added: “The compounding impact of taxes on pubs and hospitality is really beginning to bite the sector, the changes to National Insurance and National Minimum Wage increases affect hospitality businesses especially hard. To be able to invest in our teams and future growth, hospitality needs to be given the same support it receives in other European countries.
“This will also allow us to employ and invest in younger team members and through that help them to develop skills which they can use throughout their careers.”
The hospitality industry is uniting on 1 July to launch VAT’s the Problem.
