CAMRA Members' Weekend takes place from 17 - 19 April - find out more here

Pubs & Clubs
Events
Beers & Breweries
Pubs & Clubs
Events
Beers & Breweries
Join Us
Back

New looks for cask favourite

By Timothy Hampson Posted 1 month ago Download Word ~
min read
Industry
Audio Description

Greene King has unveiled the next instalment of its Fresh Cask Releases bringing back one of the most popular beers in the calendar backed by multiple pump clip designs.

From March through to the end of April, Spring Break with its three pump clips will make its annual return.

The 4.4 per cent ABV golden ale is described as hoppy and light with hints of peach, lychee and tropical notes. The two other releases are George and the Flagon (4.4 per cent) and Four Leaf (4.4 per cent).

Greene King brand manager Amina Ali said: “Spring Break is always a favourite with our drinkers, and we appreciate they will be keen to enjoy the beer again. However, we have also considered that some pubs want to be able to showcase pump clips tailored to special occasions such as St George’s Day and St Patrick's Day.

“By offering multiple pump clip designs, we’re helping our customers appeal to different audiences, while delivering the same golden cask ale that guests return for year after year.”

See more articles like this
Latest Beer Magazine
Follow us

Read our latest news on any of these social networks!

Other articles you may be interested in

View all
Independents capitalise on keeping it local
Independents capitalise on keeping it local
10 hours ago
By Timothy Hampson
Campaign’s Welsh wish list
Campaign’s Welsh wish list
1 day ago
By Paul Edgeworth
Wherry good birthday bash
Wherry good birthday bash
2 days ago
By Timothy Hampson
High-flying tribute to the last of the few
High-flying tribute to the last of the few
3 days ago
By Timothy Hampson
Tapps tops for branch
Tapps tops for branch
4 days ago
By Timothy Hampson

© Campaign for Real Ale 2023 - 2026 (ce-9)
Home