The former Hampshire Hog has morphed into the Hammersmith Belle, a bright and glitzy sports pub with the main bar dominated by a gigantic TV screen, one of thirteen. It is now part of the small London Belle chain and sports their signature red and pink silk roses on the walls and artificial grass on the ceiling. There is a striking black and white chequered floor and much use is made of mirrors and other glass to enhance the lighting. The grand fireplace at the rear survives.
The bar accommodates numerous keg beer taps and two ale handpulls, but the latter were not yet in use at date of our visit soon after the pub's soft opening. However, Fuller's London Pride is expected to be on offer by the end of January 2025. There is an extensive food menu with a focus on burgers and, on Sundays, roasts. Breakfast is offered from the 8am opening time until 11.30am, but note that alcohol cannot be served until 10am.
Historic Interest
Originally licensed in the 17th century as the Hogs, this name referring to members of the Royal Hampshire Regiment (and not to swine). Originally owned by Sich’s Chiswick Brewery who rebuilt the pub in 1883.
Hammersmith Belle, Hammersmith
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