This Pub is Temporarily Closed
CLOSED for refurb, expected reopening 21st February 2025.
A spectacular Victorian pub built in 1856 and refitted around 1896 with an extraordinary set of fittings, now very rare survivors from the days when so many London pubs had small drinkers' compartments surrounding the servery (those at the Princess Louise, Holborn, marvellous as they are, are a twenty-first century reinstatement).
The central peninsular servery, complete with snob screens at one end, is surrounded by its five original compartments, each with its own entrance from the street, divided by wood and glass partitions, these punctured by low service doors for "pot boys" to slip through to collect drinking pots and glasses. The ornate back bar draws the eye up to the highly decorated ceiling and these, together with the intricate carving on the partitions, impart a rococo feel to the place. Light is provided by the magnificent full-height engraved bow windows.
The passageway and bar area to the side sport some delightful wall tiling and floor mosaics as well as a fireplace in which, in colder weather, a real fire burns. Beyond is the open kitchen and separate restaurant, the Formosa Dining Room. The full menu offered here is served in all areas of the pub itself, where sandwiches are also available between noon and 4pm on weekdays only. The food offering includes Sunday roasts but the pub is often packed with locals at Sunday lunchtime so be warned!
Unobtrusive screens offer sports TV which, this being Maida Vale, is often rugby or tennis.
The very special nature of this venue was recognised in 2022 when its listing was raised to Grade II*.
Artist and illustrator Edward Ardizzone drew "The Saloon Bar at the Prince Alfred" and his illustration is in Maurice Gorham's famous book "Back to the Local".
NB for those needing to use the WCs here: the rambling layout of the pub and the need to duck under partitions can be confusing, and depending on where you are in the pub it may be easier to exit the pub, walk in a clockwise direction round it, and enter again when you see the dining room; the stairs to the WCs are adjacent.
Historic Interest
Grade II* listed, Historic England entry 1066328.
Three star - A pub interior of outstanding national historic importance
Listed status: II*
An extraordinary 1890s interior, complete with intricate fittings and a compartmentalised plan which makes this one of the best examples of a late-Victorian pub nationally.
The arrangement and fit-out of the Prince Alfred are the product of a complete remodelling of around 1898, carried out at the height of the ‘boom’ years to transform this stuccoed pub of 1863. The vast expenditure of these heady years of London pub building is much in evidence in the principal Castellain Road elevation. This is dominated by the sinuous and richly-detailed bowed window frontage, with etched and engraved glazing framed by slender wooden columns sweeping back in ogee curves, creating what must rank as one of London’s most striking pub façades. The intricate glass extends around the corner to Formosa Street, with decorative panes featuring recurring motifs of birds in foliage and draped garlands, giving a foretaste of the splendours within.
The main entrance is recessed at the south end of Castellain Road, embellished with mosaic flooring, a ceiling of elaborate scrolled plasterwork and an array of colourful embossed wall tiles. This leads through to a south bar where tilework continues at dado-level height punctuated by a large marble fire surround. At the end of the bar is a curved timber screen, marking the entrance to the restaurant (formerly the billiards hall). From this south bar you can survey the complete peninsula bar servery and the five distinct compartments radiating out from it. Each bar is divided from its neighbour by an ornate carved timber screen, all with embossed glass upper panels surmounted by broken pediments with urn finials that are flanked by miniature balustrades. The doors in the lower part of each screen were not for customers, they were instead designed to allow ‘pot boys’ to collect glasses – thereby avoiding the laborious process of entering each room in turn from the street. The compartmentalised arrangement around a promontory bar servery seen here is a late example of this popular London plan, which had its heyday in the 1880s. By the 1890s, small drinking compartments had mostly given way to larger, fashionable saloon bars, as exemplified by the arrangement at the contemporary Warrington Hotel (p.x) just around the corner. The bar compartments are broadly of similar size, though the smallest, set adjacent to the main entrance, was formerly the ‘Ladies’ Bar’, as identified by etched glazing to the external door shown in archive photographs, but now lost. The room is also distinguished by its rotating glazed screens to the bar counter, these are often termed ‘snob screens’, though their placement here suggests it had less to do with Victorian haughtiness than affording some privacy to women drinkers (a concern for Victorian temperance campaigners, who felt such bars ‘encouraged’ women to drink).
The long peninsula servery is dominated by an immense island gantry. This ornamental centrepiece is carved with varied classical motifs, an original central clock bearing the pub’s name and shelving backed with etched glass to the two flanking sections beside the central opening. Given its precarious height, the ornate iron brackets fixing the island gantry to the ceiling are reassuring. The back wall of the servery - from which the counter projects out - has a further elaborate bar-back, this terminating in decorated coving and a broken pediment. The bar counter has been refronted as part of work of around 2000, with facsimile fielded panel borders applied. In the restaurant area, the bar fittings also date from this time. This rear room was the billiards hall of the 1890s pub. The steel trusses and the central haystack rooflight remain in this room along with a classical fire surround to the south wall. The cellar beneath the restaurant has been opened for diners, this retaining flagstone floors, brick vaults (converted to dining booths) and some original shelving of stone and slate. As is to be expected, glazing has been replaced throughout the pub over the years, to varied effect. The intricate plasterwork ceiling in the main body of the pub is worthy of particular attention, this having been extensively and expertly restored following a major collapse in 2015.
The Prince Alfred is the best example now existing of how London pubs about 1900 were divided up into numerous separate spaces, each occupied by a particular group of individuals and social groups. The layout of many small drinking compartments is a style also seen at the Argyll Arms, Soho, London W1, Princess Louise, Holborn, London WC1 and Salisbury, Covent Garden, London WC1.
Outside, the Prince is nothing terribly exciting – a three-storey Italianate building in keeping with its surroundings – but inside shows to perfection how late Victorian drinkers liked their pubs. The building went up in about 1865 but was given a complete refit around 1898. From outside look carefully at the exposed ceiling on the ground floor and you can see how timber and glass screen-work has been inserted, cutting across the patterned decoration. Also note the tiles and mosaic in the entrance.
The interior has the only peninsula-style servery to retain all of its original surrounding drinking areas – no fewer than five of them, each with its own external entrance. They are separated by timber and glass screens, all of them with a low service door for the use of, say, pot boys and cleaners. The smallest compartment has a set of snob screens – swivelling glazed panels, which gave posh patrons a sense of separation from the serving staff. Other Heritage Pubs with snob screens are Bartons Arms, Aston, Birmingham; Lamb, London WC1; Posada, Wolverhampton , West Midlands; Starting Gate, London N22; Bunch of Grapes, London SW3; Crown, London N1; and Crown & Greyhound, London SE21 but these have been moved.
In the middle of the servery is a wonderfully tall, carved fitment, which is secured to the ceiling by ironwork. All this late Victorian work gives the pub a delicate Rococo feel. A refit in 2001 transformed the character into a café-restaurant establishment with over-prominent kitchen and dining room, and totally inappropriate furnishings in the historic part: counter re-fronted at this time.
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This Pub serves 2 changing beers and 1 regular beer.
Prince Alfred, Maida Vale
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