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Press Release

06/04/2020

CAMRA’s on the hunt for beer and cider educators to drive online learning

For more information, contact press on 01727 337 863 or email press@camra.org.uk

The Campaign for Real Ale is urgently looking for beer and cider educators to develop a syllabus of educational materials so that beer drinkers and pub-goers can learn more about their favourite drink during the current lockdown. 

Online, video and audio content will all be considered from both paid and voluntary sources to develop the campaigning organisation’s Learning & Discovery arm. 

Materials will be used for online webinars, podcasts and written tutorials which will range from being freely available to the public to member-only benefits for some of the more in-depth content. 

Topics will include (but are not limited to):

  • How to get into homebrewing and cider making
  • Tastings and tutorials
  • Learning more about beer and cider styles 
  • How to become an expert beer judge 
  • A tour of the nation’s heritage pubs  
  • The history of your pint 

CAMRA will release education content on a weekly basis through both its Learn & Discover platform and its new virtual pub, the Red (On)Lion, where beer drinkers can meet for a chat and live events.

Alex Metcalfe, CAMRA’s Learning & Discovery Manager says: “It is more important now than ever before to offer information and guidance about the art of brewing and the wider pub, cider and beer scene. We all need to pull together to combat loneliness and isolation and picking up a new skill or hobby is a great way to get through these difficult times.

“Our ability to connect through learning about beer, cider and perry at pubs, taprooms, breweries and festivals has been severely disrupted. We are therefore calling on educators within the beer and cider community to put ideas forward for content that we can develop as part of our Learn & Discover syllabus. Let’s share knowledge and expertise while staying connected to one another and linking to each other’s platforms and initiatives.

To get in touch with an idea or pitch, simply contact content@camra.org.uk

Notes to Editor:

CAMRA, the Campaign for Real Ale, is a not-for-profit consumer group with over 192,000 members that has been operating since 1971. Our vision is to have quality real ale and thriving pubs in every community.

Media Contact:

CAMRA Press Office:
press@camra.org.uk
01727 337863

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