CAMRA throws support behind Cask Ale Week and the Big Cask Comeback
Cask Ale Week 2021 will be taking place between 23 September – 3 October 2021
The Campaign for Real Ale (CAMRA) is joining industry bodies calling for support for pubs, bars, pubcos and breweries to mark this year’s Cask Ale Week, 23 September to 3 October, as part of their comeback following the coronavirus pandemic.
CAMRA has long supported Cask Ale Week, an initiative which calls on pub-goers to choose cask–conditioned ale and aims to promote locally produced cask ale.
The past year has been devastating for the industry and has been especially hard on the sales of hand-pulled cask beer, which can only be served in pubs. With a limited shelf-life compared to other beverages, cask beer is the freshest beer available and a uniquely British product – however, sales of this fresh British beer are down 70% over the past year.
Cask Ale Week is an opportunity to drive footfall to pubs to enjoy a pint of cask, as well as host other events such as competitions, festivals and events to promote cask ale. CAMRA will be calling on its 200 branches to get involved and sharing events and plans on their website and social media.
It is vital that the industry is provided with much needed support, for local breweries as well as pubs and clubs, so that they can survive and thrive.
CAMRA Chief Executive Tom Stainer says: “After an incredibly difficult year for the industry, we’re looking forward to joining forces to support and promote UK pubs and breweries.
“Pubs matter and are a vital part of our communities up and down the country. What’s more, the pub is the only place you can get fresh cask ale from your local brewery. We are urging everyone to celebrate Cask Ale Week in style, by getting back down to their local pub, social club or brewery taproom and enjoying a pint of cask ale.”
Other bodies getting involved in the initiative include Cask Marque, the British Beer & Pub Association, UKHospitality and SIBA.
To learn more about Cask Ale Week, you can visit https://caskaleweek.co.uk