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Press Release

13/10/2020

CAMRA crowdfunds for new title: Modern British Cider by Gabe Cook

Cider-lovers have a unique opportunity this Cider Month to help fund a new project aimed at shining a light on the rise of craft cider and the incredible diversity that exists within cider in the UK today.

Modern British Cider, by the Ciderologist Gabe Cook, will look at how cider has formed an integral part of the UK’s landscape with heritage dating back at least 2,000 years. Today, cider faces a new change in the drinking landscape of Britain – the rise of craft and modern, discerning drinkers with different needs, habits and spending opportunities. Modern British Cider is a guide that celebrates the heritage, diversity and innovation within the wonderful world of British cider today.

The Campaign for Real Ale has launched a Kickstarter initiative to crowdfund for the new title – a first for CAMRA BooksCider-lovers will be encouraged to pre-order the book for £15 to demonstrate interest in the subject, which will also give them the opportunity to take part in a personal online tasting, limited edition T-shirts and signed editions of the new title.

The team at CAMRA Books publishing says: “This is a unique opportunity for CAMRA books to gauge interest prior to a book’s publication which can, in turn, allow us to offer a far wider selection of books in the future and potentially increase our publishing portfolio. It’s a low-risk option for readers as well – if the project goes ahead they get some great perks included in the price of the title, and if for any reason we are unable to fund the project, all pre-orders will be returned to the investors.”

Ciderologist Gabe Cook says: “There has never been a better time than now for a book of this nature. Cider and perry have a long a rich tradition across rural UK and it’s time to highlight its modern evolution. October is Cider Month, a unique opportunity to celebrate British cider and perry as harvest season kicks into full swing. What better way to get involved than to pre-order a copy today?”

To get involved in the initiative, simply visit https://www.kickstarter.com/projects/modernbritishcider/modern-british-cider-a-new-book-by-ciderologist-gabe-cook

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