Promoting Real Cider and Perry
Real Cider and Perry is #NotFromConcentrate
CAMRA has produced a revised definition of real cider and perry to reflect the current practices and processes of cider and perry makers across the UK. Below you can find all the resources you need to make sure your cider and perry is #NotFromConcentrate.
CAMRA defines real Cider or Perry as being fermented from the whole juice of fresh pressed apples or pears, without the use of concentrated or chaptalised juices.
The word ‘chaptalised’ as used in the definition refers to a process where the alcohol level in a cider or perry is increased by the addition of sugar to an unnatural level for storage, before it is diluted with water to the desired alcohol content for sale.
So is it real?
In order to be real, cider and perry should never be concentrated then diluted – either in terms of the juice used, or the alcohol content.
We use #NotFromConcentrate for our online campaigning for real products, and you can find a map and list of producers below.
Browse the most comprehensive list of real cider and perry producers in the UK
Producers, online suppliers and wholesale distributors of real cider and perry are listed below. Clicking on ‘View Larger Map’ in the top right corner will show more functions, including listings by region and producers websites where available.
If you think you know of a real cider or perry maker that is not listed below, please get in touch and let us know at firstname.lastname@example.org
Real Cider and Perry FAQ’s
Why isn't a particular brand of cider on the list?
Many of the most widely available brands of cider and perry do not meet the CAMRA definition of ‘real’. This includes products like Bulmers, Westons, Thatchers, and Magners – which are either made from concentrated juice or chaptalised. However, the list of producers is constantly being updated. If you think we’ve missed your favourite, please get in touch at email@example.com so we can amend the list!
This cider is cloudy, does that mean it's real?
Not necessarily! Cloudy ciders and perries can still be made from concentrate or chaptalised, and therefore wouldn’t meet our definition of real. The best way to check if a product is real is to check the resources on this page, or look for the words ‘Not from concentrate’ on the label.
The label of this cider says it's made from 100% juice, does that mean it's real?
Not necessarily! CAMRA considers pure juice products to be best practice, but if the juice is from concentrate or the cider or perry has been chaptalised, it wouldn’t meet our definition of real. The best way to check if a product is real is to check the resources on this page, or look for the words ‘Not from concentrate’ on the label.
This cider is pasteurised, does that mean it's not real?
Cider and perry is sometimes pasteurised to remove live yeast from a drink, prevent refermentation, and extend the life of the product. Passteurising does not effect whether a cider or perry is real, although live, unpasteurised products are considered best practice.
Real Cider Sold Here
CAMRA celebrates real cider and perry and works to highlight the pubs that serve them.
Cider lovers can easily identify pubs that serve real cider or perry by keeping an eye out for our window sticker, or by using CAMRA’s online pub resource, WhatPub, to filter for pubs that serve cider and perry.
In addition, CAMRA promotes its Cider Pub of the Year every October to showcase the very best pub serving real cider across the country.
Browse the links below to learn more about the definition and find additional resources for promoting real cider and perry below: