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CAMRA’s LocAle initiative promotes pubs stocking locally brewed real ale in order to reduce the number of ‘beer miles’ from brewery to pub cellar in response to growing consumer demand for quality local produce.

About LocAle

Launched in 2007 by CAMRA’s Nottingham branch, CAMRA branches around the country now award accreditation to pubs that regularly stock at least one real ale. The pub can then advertise their participation by posting the window sticker in their pubs.

Some of the benefits of stocking locally produced real ale in local pubs include:

– pubs can attract more visitors through their doors, including tourists seeking out distinctive local products.

– consumers can enjoy greater beer choice and diversity.

– brewers are supported with increased sales, creating more local jobs.

– more money is generated and spent locally, increasing the resilience of the local economy.

Locale Pump Clip Crowner

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Finding a LocAle pub near you

Pubs which have been given LocAle status by their local CAMRA branch can display the LocAle sticker on their windows or doors. The stickers are dated with the year of the accreditation, and there should be LocAle pump clip crowners to show the beers which are brewed locally.

Many branches also list the pubs that have LocAle accreditation on their websites and in their local newsletter. 

More resources

Want to see your local recognised as a LocAle pub? CAMRA members can find everything they need to run the scheme in their branch in our Members Area.

Not every pub is able to serve local ales. Many are ‘tied’ to a brewery or pub company – meaning the products they can buy and serve are limited. Head to CAMRA’s Learn & Discover pages to find out more about the beer tie, or see how CAMRA is campaigning for greater choice for consumers and additional rights for tied licensees on our ‘Pubs Code and Adjudicator’ page.

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