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George Fitzrovia-1 Jan 2022. (Pub, External, Key). Published on 23-01-2022
Image: George Fitzrovia-1 Jan 2022. (Pub, External, Key). Published on 23-01-2022
George Fitzrovia-3 Jan 2022. (Pub, External, Sign). Published on 23-01-2022
Image: George Fitzrovia-3 Jan 2022. (Pub, External, Sign). Published on 23-01-2022
George Fitzrovia-2 Jan 2022. (Pub, External). Published on 23-01-2022
Image: George Fitzrovia-2 Jan 2022. (Pub, External). Published on 23-01-2022
Interior. by Michael Slaughter. Published on
Image: Interior. by Michael Slaughter. Published on
Exterior. by Michael Slaughter. Published on
Image: Exterior. by Michael Slaughter. Published on
Rear Left Area. by Michael Slaughter. Published on
Image: Rear Left Area. by Michael Slaughter. Published on
Tiling. by Michael Slaughter. Published on
Image: Tiling. by Michael Slaughter. Published on
Tiled Painting. by Michael Slaughter. Published on
Image: Tiled Painting. by Michael Slaughter. Published on
Heritage Pub

George, London

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Open
Operator: JKS Pubs
55 Great Portland Street, Fitzrovia, London, W1W 7LQ (View on Google Map)
(020) 3946 3740
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Following closure in in July 2016, the Sethi family, behind JKS Restaurants and London venues such as Gymkhana and Brigadiers, were amongst a private investor syndicate which took over this site for a gastro-pub concept. A licence was granted in 2021 to The George London Limited and the venue finally reopened in late November 2021. The interior renovation was carried out to a high standard and the ground floor bar gives a “quintessential British pub experience”. See the detail on the CAMRA Heritage website.

The George was within the Estrella Damm Top 100 gastropubs awards 2024.

Prices here reflect the ambience. Sister pub to the Cadogan Arms in Chelsea and Hound in Chiswick.

Historic Interest

Established on this site in 1677 the George is a Grade II listed building (Historic England ref 1392409), rebuilt at a cost of £4,467 by Bird & Walters in 1878. It was a large corner pub that has kept its excellent Victorian wood panelling, gilded mirrors, and ceramic panels and tiling. It was yet another pub frequented by the impoverished wartime Fitrovian set of writers, scratching around for work at the nearby BBC. The pub was nicknamed the Gluepot by Sir Thomas Beecham because he claimed his musicians kept getting stuck there! There is now a "Gluepot Bar" in the pub.

Information for this venue is provided by the West London Branch of CAMRA
Previous Names
Local Authority
Westminster
Last updated
17/07/2024
Last surveyed
Leasehold owner
The George (London) Ltd
Freehold owner
Crown Estate
Pub ID
WLD/16003
Asset of Community Value

One star - A pub interior of special national historic interest

Listed status: II

This pub is well worth a visit for its excellent late-Victorian fittings such as its magnificent bar-back, and etched and gilded mirrors and ceramic panels on the wall.

This is a popular pub in the heart of Fitzrovia, sitting proudly and ornately on the corner of two streets. The panelled bar counter seems original and behind it is a magnificent five-bay back-fitting with etched and gilded mirrors with the sprays of flowers and foliage that were so popular with pub fitters of the day. Yet, without doubt, the most appealing part of the pub is the left-hand side with its wood-panelled walls, more etched and gilded mirrors, and delightful ceramic panels. In the front area are three elongated panels of ladies and gents on horseback, with the rear area having the air of a gentleman’s club being fully panelled to the ceiling and decorated with mirrors and tiles with beautifully painted hunting dogs and a stag – the pub’s patrons probably aspired to such a way of life.

A sympathetic refurbishment prior to the pub's reopening in 2022 has left the heritage features unaffected.

General information about historic pub interiors

This is a popular pub, owned by Greene King, in the heart of Fitzrovia sitting proudly and ornately on the corner of two streets. It has now been turned into a single drinking space, yet it is still well worth a visit for its collection of surviving, excellent late-Victorian fixtures and fittings. The panelled bar counter seems original and behind it is a magnificent five-bay back-fitting with etched and gilded mirrors with the sprays of flowers and foliage that were so popular with pub fitters of the day. Yet, without doubt, the most appealing part of the pub is the left-hand side with its wood-panelled walls, more etched and gilded mirrors, and delightful ceramic panels. In the front area are three elongated panels of ladies and gents on horseback. The rear area has the air of a gentleman’s club, fully panelled to the ceiling and decorated with mirrors and tiles with beautifully realised painted hunting dogs and a stag – the pub’s patrons probably aspired to such a way of life.

A sympathetic refurbishment prior to the pub's reopening in 2022 has left the heritage features unaffected.

General information about historic pub interiors
Monday
4:00pm - 11:00pm
Tuesday
Noon - 11:00pm
Wednesday
Noon - 11:00pm
Thursday
Noon - 11:00pm
Friday
Noon - 11:00pm
Saturday
Noon - 11:00pm
Sunday
Noon - 8:00pm

Current beers

This Pub serves no changing beers and 2 regular beers.

Regular and recently seen

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George, London

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Facilities
Sports TV Sports TV
Selected events screened, see venue website
Lunchtime Meals Lunchtime Meals
Evening Meals Evening Meals
Live Music Live Music
Occasional, see venue website
Function Room Function Room
Private dining room, ground-floor snug, & other options
Restaurant Restaurant
Upstairs
Separate Bar Separate Bar
Wi Fi Wi Fi
Features
Real Ale Real Ale
Real Heritage Pub Real Heritage Pub
Transport
Close to bus routes (50m)
TfL: 353
Closest station (1300m)
London Euston
Close to London Underground/Overground/DLR (300m)
Oxford Circus

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