This is stated to be the first new pub to open in Kings Road in over a century. On a corner directly opposite Chelsea Old Town Hall, it's the tenth pub from Three Cheers Pubco. Via a £2.4m investment a grade II-listed former banking hall has been transformed into a two-floor pub venue. Note that because of its listed status there is no external signage apart from the swingsign.

The ground floor with its very high ceilings and large Georgian windows, is “a stunning British pub serving excellent food and drink” with dining areas at the front and in a side room, and a drinking area at the back. The pub has been sympathetically decorated in a heritage style.

Two cask ale handpumps; food prices are set at pub not restaurant levels and are very reasonable for this affluent area.

Downstairs is “dedicated to live entertainment and private parties in keeping with King’s Road’s vibrant history”. It has a first-class sound system, live music, cabaret and stand-up comedy.

The Trafalgar name is a nod to a pub that stood a few yards east at 200 Kings Road, now demolished as part of the Gaumont development at 196-222 Kings Road.