Cellar to Seller 2025

Cellar to Seller is hosting a one day knowledge exchange, aimed at brand owners and cellar service technicians, both experienced and new to keg dispense.

The day will share knowledge and information, aiming to develop and strengthen the cellar service technician network and educate new to keg brand owners of their responsibilities.

Alongside talks and presentations, dispense sector manufacturers, suppliers and installers will showcase their products and services via a tabletop exhibition.

The day will benefit from 1 day/6 hours’ worth of CPD points and a CPD Certificate of Attendance will be given to all attendees.

Sessions include:

An introduction of the Primary Brewer Guidelines, addressing best practice in gaining access to main lines.

Practical demonstration – best practice in “keying into” the main dispense system.

A session discussing Low & No Alcohol Beers – Practicalities of Dispensing on Draught.

A session discussing Low & No Alcohol Beers – a brand owner’s perspective on best practice cleaning of no and low products on the main lines.

Sustainability in the Cellar

A Q & A session for new to industry technicians, providing an opportunity for newer cellar service technicians to ask questions, learn the common faults, develop a network of peers for future consultation.

Cost of attendance, to include digital copies of all presentations, tea/coffee & pastries during breaks and lunch is:

£50 + VAT – Member/Brand Owner Rate + SIBA Members

£75 + VAT – Non Member/Non Brand Owner Rate

The dispense sector is niche and very much unseen by the wider industry and consumer yet it is the point at which the quality of product can be most at risk.

This event enables industry to better understand its responsibilities in terms of the primary gas dispense system, improve knowledge for those working within it and develop a collaborative network for the future.

We very much hope the day brings industry together in order to strengthen best practice and quality from the cellar to the bar to the consumer.