This prestigious award recognises significant contributions to campaigning for cask beer, cider, perry, pubs and/or social clubs, and puts a face and personality to CAMRA’s campaigning aims and goals.
2025 Winner: Steve Alton, Chief Executive of the British Institute of Innkeeping
Steve fights tirelessly for the interests of publicans in Westminster, constantly raising awareness of how pubs are at the heart of their communities. This culminated in the launch of the ‘My Pub’ initiative in 2023 and the subsequent ‘Our Pub’ campaign earlier this year, both dedicated to highlighting how pubs are vital social hubs with MPs and wider society.
Steve dedicates his spare time to raise money for charitable causes in the licensed trade, most notably taking part in two of the Pedalling for Pubs cycle challenges, and leading the UK edition, Pedalling to Pubs for the past three years.
CAMRA members or branches can make a nomination. Any individual or group of individuals can be nominated for the award. They do not necessarily need to be a member or located within the boundaries of the nominating branch.
We want to cast the net as wide as possible: people who have fought effective campaigns locally or nationally; people in the pub or brewing industries who promote our interests; celebrities or politicians who actively support cask beer, cider, perry, pubs and clubs.
The award is made annually, with a formal announcement and presentation taking place as part of CAMRA’s Members’ Weekend.
This year, you may wish to consider nominating individuals who embody the heart of a community.
This could be someone who has gone above and beyond to build connections within the trade or celebrate all the great ways pubs, clubs, brewers and cider makers make community life fuller, the person or group behind a good news story you’ve seen in the past year, or simply a venue that you think is a really special social hub.
Make your nomination using the form, or by post to c/o Campaigner of the Year, CAMRA, 230 Hatfield Road, St Albans, AL1 4LW
Nominees can, but do not need to be, a member of CAMRA. CAMRA members, figures in the beer, cider, perry, pub, or club industry, or celebrities are all eligible, provided they actively support CAMRA’s aims and objectives.
Nominations should focus on the campaigning carried out in the past year, rather than aiming to recognise past work or lengthy advocacy alone. The scope of what the ‘campaigning activity’ could be is intentionally very broad and could include local or national campaigning. However, the campaigning should not have taken place solely within CAMRA and nominations should seek to demonstrate how the nominee has created wider positive change. A single nomination can be made for more than one person or a group of people for the same campaigning achievement(s).
The nomination will be judged against the following, and you may find it helpful to reference these criteria when writing your nomination:
Impact
Inclusion
Leadership
Innovation
Commitment