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Simmons Greek Street, London

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Operator: Simmons
7 Greek Street, Soho, London, W1D 4DF (View on Google Map)

Positioned as a cocktail bar.

Previously named Jimi Loves Gloria (!) this site reopened in June 2022 as one of the Simmons cocktail bar chain. A couple of keg draught beers are available. Thankfully the splendid old Pillars of Hercules swingsign is still in place albeit with a bit of retouching by Simmons. There is a bookable karaoke space.

Historic Interest

The current building is modern, with a mock-Tudor frontage; a re-building of 1935 for Edinburgh brewers William Younger. There's been a tavern at No. 7 Greek Street since at least 1733 - either in the same name or as the Hercules Pillars. According to the Survey of London it dates even earlier, 'as the 'Hercules Pillars' which was on or near this site in 1714 was presumably a tavern, and the ratepayer at that time had been in occupation of the site since 1709.' Other connections of a literary bent include Charles Dickens, who mentioned the pub in his 1859 novel 'A Tale of Two Cities'. In its apparent 1990s heyday, the Pillars was one of the favoured traditional Soho pubs. Martin Amis, Julian Barnes and Ian McEwan were all said to be regulars and Clive James also gives it a mention.

Information for this venue is provided by the West London Branch of CAMRA
Previous Names
Jimi Loves Gloria; Pillars of Hercules; Hercules Pillars
Local Authority
Westminster
Last updated
04/02/2025
Last surveyed
02/08/2018
Leasehold owner
Stonegate
Freehold owner
Marsa Holdings Ltd
Pub ID
WLD/15920
Asset of Community Value
Monday
3:00pm - 11:30pm
Tuesday
3:00pm - 11:30pm
Wednesday
3:00pm - 11:30pm
Thursday
3:00pm - 11:30pm
Friday
3:00pm - Midnight
Saturday
3:00pm - Midnight
Sunday
3:00pm - 10:30pm

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Facilities
Features
Transport
Close to bus routes
TfL: 14, 19, 24, 29, 38, 176
Nearby Station (850m)
London Charing Cross
Close to London Underground/Overground/DLR (200m)
Tottenham Court Road

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