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This page gives an overview of resources for branches to use to promote the Pulling Together campaign.

 

The Pulling Together Campaign was launched by CAMRA, in partnership with SIBA (the Society of Independent Brewers) and Crowdfunder at the start of the COVID-19 crisis.

The Campaign aims to support pubs, clubs, breweries and cider makers through the COVID-19 crisis, which has been a time of unprecedented challenges for the industry.

We have also created Brew2You – which has encouraged consumers to spend over £120,000 to support pubs and brewers across the UK (you can find assets to promote these on your social media accounts and websites in the ‘Digital Assets’ section below.

 

We will be continuing to use the Pulling Together Campaign to promote pubs, clubs, brewers and cider makers during the ongoing Coronavirus crisis, including differing levels of restrictions and further lockdowns. This will mean using the same messages and ‘look and feel’ of the campaign.

The sections below have been updated with new information and extra resources and template content to help you continue to promote Pulling Together as the situation changes.

 

Key messages of the Pulling Together campaign
  • Pubs, clubs, brewers and cider makers need customers to support them to make sure they can survive through the current restrictions.
  • We ask people to consider supporting pubs that are forced to close again due local or national lockdown restrictions by using their takeaway and delivery services.
  • You can still support beer and pubs by using takeaway and delivery services and Brew2You.
  • Consumers want to get back to the pub, enjoy cask beer, and have access to local and independent brands.
  • The beer and pub industry was a force for good during the first UK-wide lockdown and continues to do amazing work to help the COVID-19 response in their local communities.
Promoting the Campaign online

Please be aware that when promoting the Pulling Together campaign, we need to ensure that we are in line with the latest Government guidance on social distancing and COVID-19

You may also want to link to the latest NHS advice for the public on COVID-19

 

Social Media

As a branch, you can help promote the campaign using external-facing social media accounts. We have developed a range of graphics and collateral so that you can update your Twitter and Facebook banners and share images linking back to the Pulling Together page, which are available to download in the ‘Digital Assets’ tab. 

You could also share posts from local pubs and breweries on your own pages, and into local Facebook groups – if doing this, please do your best to be fair minded to all local pubs and breweries serving or producing real ale, and not to give the impression of favouring some over others.

Some branches have had a lot of success by sending listings of pubs offering services to local community websites – you could do the same with lists of pubs and clubs that you know are continuing/starting to offer takeaway and delivery services.

Bear in mind that some of our most important audiences are not necessarily following our social media channels, so there is value is trying to push messages elsewhere as well.

We have produced some template social media posts that you can use to support pubs in your area:

The template content below is framed around pubs and clubs reopening – you need to take into account any national or local restrictions in your area before using it, and adapt it as necessary.

Twitter:

  • You can help support local pubs, clubs, breweries and cider makers during lockdown by using WhatPub or Brew2You to find ale, cider and perry for takeaway and delivery. #PullingTogether
  • Pubs in [branch area] need your support! Find out how you can campaign for your local at [link] #PullingTogether
  • [The new lockdown/ Tier 2/3 restrictions etc.] in [branch area] mean that pubs need our support more than ever, help out by using local takeaway services/ ordering from local pub delivery services/ visiting your local with your household or support bubble.

Facebook:

  • Lockdown means our local pubs, clubs, breweries and cider makers are facing yet more closures and they need your support more than ever. You can find updated information about the services they are still offering through WhatPub and read about how we’re campaigning to support local businesses at [insert branch website URL].

 

Comms Tool

Please make sure that your branch members are aware of the campaign and how they can support local breweries and pubs as area by using the Comms Tool.

You could advertise which pubs and clubs are still offering takeaway and delivery services – make sure that your members know that if they can’t get to pubs or clubs, they can still support them by using any additional services they might be offering

You could suggest that members help by sharing updates on social media and with their friends – all these small actions will help promote pubs and clubs in your local area.

 

Branch websites

You can continue to publicise the campaign and local activity on your branch website.

Each branch website is set up differently, but if possible, the campaigning information should be front and centre. Over the last couple of months, some branches have produced excellent up to date listings of pubs, clubs, breweries and cider makers that have been offering delivery and takeaway services, and, of course, you can use social media posts to link to relevant branch website pages.

We have also produced some template text that branches might want to adapt and use on websites:

 

Supporting pubs through the new lockdown

So many pubs and clubs supported their communities through the first lockdowns and through periods of uncertainty and changing restriction levels, by running shops for essentials, delivering meals to vulnerable members of the community, moving the pub online to help fight loneliness and social isolation, or simply making sure that their regulars can still pick up fresh ale and cider.

Now they need our support more than ever.

Remember that as well as supporting pubs in your area, you can help campaign for pubs across the whole of the UK by asking Government to provide proper financial support. You can find out more at camra.org.uk/pullingtogether.

You can find takeaway and delivery services on WhatPub. This will help support pubs that can’t open, so please think about using them. We know that these pubs in [branch area] are offering delivery and takeaway:

XXXX

What can I do if there is another lockdown?

Branches can continue to use the Pulling Together campaign in the event of a local or national lockdown. You can still support local pubs, clubs, breweries and cider makers by updating WhatPub to list takeaway and delivery services, sending details on brewery and cider services to pullingtogether@camra.rg.uk and by using Brew2You.

If pubs are closed in your area, then you can also help by campaigning for rent cancellation for tied tenants. There are template letters to pub companies available for branch use in the Campaigns Hub.

We have now begun to see the imposition of further lockdowns in different parts of the UK. Branches will need to adapt local campaigns over time to reflect these changes. Some pubs in all areas have not been able to reopen as they have not been able to trade viably with current social distancing measures in place.

Local lockdowns usually receive significant media coverage when they are announced, but branches are encouraged to check the following sites for the latest information about restrictions and details about whether or not pubs and clubs will be closed (please note these pages will not give details about nation lockdowns or ‘firebreaks’):

 

 

Updating local initiatives (pubs, clubs, breweries and cider producers)

You can let us know about initiatives from pubs, breweries and cider/perry producers, to be featured in the brewer and cider listings on the website and WhatPub, in the following ways.

Pubs – WhatPub and online form

We have introduced some temporary changes to WhatPub to help people find pubs, clubs and brewery taprooms offering alternative services during the enforced closure period.

Branch Committee members can help us keep up-to-date with initiatives in your local area by updating WhatPub directly. You can find instructions on how to do this at the end of the memo here.

As restrictions and alert levels change, branches should continue to record any changes that are likely to be temporary using the “additional services” function. It is advised that branch pub databases should only be amended for changes which are expected to be long term in nature.

Other members and the public can help us crowdsource information on services that pubs and breweries are offering. They can do this by submitting details through the form at the bottom of the page here.

We have placed disclaimers in several places on WhatPub – the disclaimers on venue pages may change to reflect national lockdowns, or to direct people to find tier restrictions in place in different nations of the UK.

Breweries and cider producers offering delivery or takeaway services

We will be continuing to feature our brewery and cider listings on the website  – we expect that some brewers and cider makers will make alterations to services they are offering in reaction to local and national lockdowns.

If you do see any changes to services from local brewers or cider makers near you, please email changes to pullingtogether@camra.org.uk (please includes the brewery/cider makers name, and what changes they are making, ideally including a link to where you found the information).

Branch Magazines

Branch magazines are a great way to connect with your local members – and we have seen some great examples of branches who have continued to publish digital versions of their magazines during lockdown.

More information on making the biggest impact with your branch magazine is available here.

The template content below is framed around the new series of lockdowns across the UK. Branches can adapt it as necessary.

Please find below some suggested copy for your magazine:

Supporting our locals

Pubs and clubs in [branch area] are now closed again under another lockdown. Research found that even when our locals were able to reopen 42% of pub-goers were visiting the pub less than they did before.

So many pubs and clubs supported their communities through the first lockdowns and through periods of uncertainty and changing restriction levels, by running shops for essentials, delivering meals to vulnerable members of the community, moving the pub online to help fight loneliness and social isolation, or simply making sure that their regulars can still pick up fresh ale and cider.

Now they need our support more than ever.

Pubs and clubs can be such an important part of our community and the past year has been an unprecedented challenge. We want to make sure that they can survive, and thrive, for years to come. If you can support your local by ordering delivery or takeaway, please do so. You can find details of these services through WhatPub, or by using the Brew2You app.

Remember that if a pub is under threat as a result of the COVID-19 crisis, CAMRA has a number of resources to help you save it. You can find them at camra.org.uk/saveyourlocal.

You can also help by letting us know about changes to services down your local so that we can keep WhatPub up to date. We know that these pubs in [branch area] are offering delivery and takeaway:

XXXX

Branch activities

While it is appreciated that friends and colleagues will wish to resume socialising in pubs as soon as possible (where government guidance allows), for the time being you should not be promoting formal branch socials or meet ups in pubs – we will let you know when advice on this changes.

Promotion should focus on getting people back to pubs on an individual basis, and campaigning should still be carried out online.

We must be careful not to encourage large crowds to gather, or any kind of behaviour that would mean that it would be hard for a pub to keep social distancing measures in place.

Speaking to the press

You might be contacted by the local press to comment on the challenges facing our pubs during reopening and how CAMRA is trying to help – please contact the press team at HQ for help with any queries and pass over any national media requests by emailing press@camra.org.uk

We have also created a Press and Publicity toolkit for pubs to use to promote what they are doing during the Covid-19 crisis which should also provide help and advice for branch members. 

We also have a Press & Publicity Toolkit available for branches here.

Resources for pubs

A reminder that resources for pubs on the latest government guidance on what services can still be offered, financial support, running deliveries, crowdfunding etc. is available on the website here. This includes the different support schemes and guidance in place in devolved nations.

If landlords ask you questions about what they can and can’t do at this time, or about business support from the government, please point them to the resource documents – they contain links to all relevant government guidance.

We should all take care to make sure that we are signposting to government guidance and not attempting to give, or being interpreted as giving, professional/legal advice. If landlords have questions about licensing or planning issues, they need to contact the relevant departments of their local council or planning authority.

Please note that the situation and guidance from the government has been fast moving. We are updating our resources as advice changes. Any business which can open must adhere to government guidance on hygiene and social distancing – and we should always make sure we signpost pubs to this.

Examples of great branch campaigning

To provide inspiration, we will be linking to some examples of what other branches are doing as part of the Pulling Together campaign.

Examples of online festivals:

Branch social media:

Branch websites:

Government engagement:

Other campaigning:

  • Some branches have produced ‘Lockdown Hero’ awards, which aim to recognise the pubs, clubs, brewers and cider makers in their area who have gone the extra mile to support their communities. Over 250 awards have already been made, showing just how vital our locals can be.
Useful press releases and statistics

We have conducted a survey of CAMRA members and pubgoers that received more than 21,000 responses – we are releasing key data from the survey through press releases that reinforce the messages that people have been missing pubs and cask beer during lockdown.

The first release with the survey data is here – you might want to use these figures to communicate to local pubs on the importance of cask beer and independent/local brands to consumers. Please bear in mind when doing this that supply ties that may apply to pubs, which can affect the licensee’s freedom to choose which beers and cider they can stock.

The second release with the survey data is here. This release is all about CAMRA members and pub-goers being keen to get back to pubs as soon as governments across the UK announce it’s safe to do so.

A second survey was carried out to ask about how pub-goers are using pubs and clubs now that they have reopened. The first release of data from this survey is available in a press release here.

You can find all our latest press releases here. They often contain other useful information and updates on aspects of the Pulling Together Campaign, and everything that CAMRA has been doing during the COVID-19 crisis.

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