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This page gives an overview of resources for branches to use to promote the Pulling Together campaign.

 

The Pulling Together Campaign was launched by CAMRA, in partnership with SIBA (the Society of Independent Brewers) and Crowdfunder at the start of the COVID-19 crisis.

The Campaign aims to support pubs, clubs, breweries and cider makers through the COVID-19 crisis, which has been a time of unprecedented challenges for the industry.

We have also launched our virtual pub, the Red (On)Lion, and created Brew2You – which has encouraged consumers to spend over £50,000 to support pubs and brewers across the UK (you can find assets to promote these on your social media accounts and websites in the ‘Digital Assets’ section below.

 

We will be continuing to use the Pulling Together Campaign to promote pubs, clubs, brewers and cider makers as we come out of lockdown. This will mean using the same messages and ‘look and feel’ of the campaign.

This is because not all pubs and clubs will be able to reopen in the same way-  some may not able to do so safely or won’t be able to operate in a viable way under social distancing measures, and some pubs may be subject to local lockdown restrictions.

The sections below have been updated with new information and extra resources and template content to help you promote Pulling Together as pubs and clubs reopen.

 

Key messages of the Pulling Together campaign as pubs and clubs reopen
  • Pubs reopening is great news: it will enable the consumption of alcohol in responsible, community settings, and make a huge positive difference to tackling social isolation.
  • Pubs need customers to support them to make sure they can survive through the reopening period.
  • We ask people to also consider supporting pubs that don’t have the capacity to fully reopen yet (or are forced to close again due to local lockdowns) by using their takeaway and delivery services.
  • You can still support beer and pubs by using takeaway and delivery services and Brew2You – whether you are personally unable to get back to the pub yet, or because pubs are closed for on sales in your area
  • Consumers want to get back to the pub, enjoy cask beer, and have access to local and independent brands.
  • The beer and pub industry has been a force for good during the COVID-19 lockdown and continues to do amazing work to help the COVID-19 response in their local communities.
What can I do if there is a local lockdown in my area?

We have now begun to see the imposition of local lockdowns (some of which have required the closure of pub, and some of which have not) in different parts of the UK. This will impact on how pubs re-open, whilst local campaigns may need to adapt over time to reflect these changes. Some pubs in all areas have not been able to reopen as they have not been able to trade viably with current social distancing measures in place.

Local lockdowns usually receive significant media coverage when they are announced, but branches are encouraged to check the following sites for the latest information about restrictions and details about whether or not pubs should close:

Branches can continue to use the Pulling Together campaign in the event of a local lockdown. You can still support local pubs, clubs, breweries and cider makers by updating WhatPub to list takeaway and delivery services, and by using Brew2You.

If pubs are closed in your area, then you can also help by campaigning for rent cancellation for tied tenants. There are template letters to pub companies available for branch use in the Campaigns Hub.

 

CAMRA's advice for consumers on being a responsible pub goer

Please note that this advice is correct at the time of issue but may not fully apply in areas where local lockdown restrictions limit socialising outside of household groups, and will not apply in areas where pubs and clubs have had to close. If local lockdown restrictions are introduced in your branch area you will need to assess whether this guidance still applies. If government guidance changes, we will try to update this guidance as soon as possible. If you have any questions, please email campaigns@camra.org.uk

CAMRA’s advice for being a responsible pub user

We have now updated our original guidance on ‘getting back to the pub’ into more general guidance for using pubs safely and responsibly. This includes recent changes to rules on social gatherings inside and out across the UK, making test and trace mandatory for venues in England (as it already is in other parts of the UK), and advice on wearing face coverings in venues in Scotland and NI.

You can download the full written guidance notes here:
England
Scotland
Wales
Northern Ireland

This advice is correct at the time of issue but does not take into account where local lockdown restrictions are in place which prevent pubs opening for on sales, or restrict separate households from socialising in any circumstances. Should changes to social distancing guidelines or the guidance for pubs change, we will update the advice and associated digital assets again, and reissue accordingly.

Digital Assets

In areas where local lockdown restrictions prevent households from socialising (but pubs and clubs remain open), the advice slides can still be used if you remove the ‘who can I go to the pub with’ slide (this is slide 2 for the England, Scotland and Wales advice, and slide 3 of the NI advice), and make it clear in your accompanying social media posts/copy that it is still OK to go to the pub with your own household if you follow the rest of the rules.

England – Slide 1

 

 

England – Side 2

 

 

England – Slide 3

 

England – Slide 4

 

England – Slide 5

 

England – GIF

 

 

Scotland – Slide 1

 

Scotland – Slide 2

 

Scotland – Slide 3

 

Scotland – Slide 4

 

Scotland – Slide

5

 

Scotland – GIF

 

 

Wales – Slide 1

 

Wales – Slide 2

 

Wales – Slide 3

 

Wales – Slide 4

 

Wales – Slide 5

Wales – GIF

 

 

NI – Slide 1

 

 

NI – Slide 2

 

NI – Slide 3

 

NI – Slide 4

 

NI – Slide 5

 

NI – Slide 6

 

NI – GIF

 

Branch activities

While it is appreciated that friends and colleagues will wish to resume socialising in pubs as soon as possible, for the time being you should not be promoting formal branch socials or meet ups in pubs – we will let you know when advice on this changes.

Promotion should focus on getting people back to pubs on an individual basis, and campaigning should still be carried out online.

We must be careful not to encourage large crowds to gather, or any kind of behaviour that would mean that it would be hard for a pub to keep social distancing measures in place – it is currently against the law to gather in groups of more than six people in England and Scotland.

We will, where possible, try to educate consumers on how to use pubs safely and in a responsible way when they reopen – you can find this guidance in the ‘CAMRA advice for consumers on getting back to the pub’ tab above.

Updating local initiatives (pubs, clubs, breweries and cider producers)

You can let us know about initiatives from pubs, breweries and cider/perry producers, to be featured in the brewer and cider listings on the website and WhatPub, in the following ways.

Pubs – WhatPub and online form

We have introduced some temporary changes to WhatPub to help people find pubs, clubs and brewery taprooms offering alternative services during the enforced closure period.

Branch Committee members can help us keep up-to-date with initiatives in your local area by updating WhatPub directly. You can find instructions on how to do this at the end of the memo here.

As pubs reopen, branches should continue to record any changes that are likely to be temporary using the “additional services” function. It is advised that branch pub databases should only be amended for changes which are expected to be long term in nature.

Other members and the public can help us crowdsource information on services that pubs and breweries are offering. They can do this by submitting details through the form at the bottom of the page here.

Breweries and cider producers offering delivery or takeaway services

We will be continuing to feature our brewery and cider listings on the website  – we expect that some brewers and cider makers will make alterations to services they are offering as pubs reopen.

If you do see any changes to services from local brewers or cider makers near you, please email changes to pullingtogether@camra.org.uk (please includes the brewery/cider makers name, and what changes they are making, ideally including a link to where you found the information).

Promoting the Campaign online

Please be aware that when promoting the campaign, we need to ensure that we are in line with the latest Government guidance on social distancing and COVID-19

You may also want to link to the latest NHS advice for the public on COVID-19

 

Social Media

As a branch, you can help promote the campaign using external-facing social media accounts. We have developed a range of graphics and collateral so that you can update your Twitter and Facebook banners and share images linking back to the Pulling Together page, which are available to download in the ‘Digital Assets’ tab. We have now added extra assets to help you advertise pubs and clubs as they reopen and promote Brew2You as a way for those who can’t go in person to support them when they reopen.

You could also share posts from local pubs and breweries on your own pages, and into local Facebook groups – if doing this, please do your best to be fair minded to all local pubs and breweries serving or producing real ale, and not to give the impression of favouring some over others.

Some branches have had a lot of success by sending listings of pubs offering services to local community websites – you could do the same with lists of pubs and clubs that you know are  continuing/starting to offer takeaway and delivery services.

Bear in mind that some of our most important audiences are not necessarily following our social media channels, so there is value is trying to push messages elsewhere as well.

We have produced some template social media posts that you can use to support pubs in your area:

Twitter:

  • New research shows that 42% of pubgoers are visiting the pub less than they did before lockdown, so make sure to support your local if you can! #PullingTogether
  • Not ready to get back to the pub yet? You can still help support local pubs, clubs, breweries and cider makers by using WhatPub to find ale, cider and perry for takeaway and delivery. #PullingTogether
  • Pubs in [branch area] need your support! If your local has done a great job with reopening then let us know in the comments! #PullingTogether

Facebook:

  • It’s great that our locals are open again, but 42% of pub-goers say they are visiting the pub less than they did before lockdown. If you can go out to support pubs and clubs in [branch area] then it’s more important than ever. If you’re not ready to go back you can find real ale, cider and perry for takeaway and delivery through WhatPub. Find out more about what’s happening in [branch area] at [insert branch website URL].

 

Comms Tool

Please make sure that your branch members are aware of the campaign and how they can support local breweries and pubs as they reopen, by using the Comms Tool.

You could advertise which pubs and clubs are open, and which are still offering takeaway and delivery services – make sure that your members know that if they can’t get to pubs when they reopen, they can still support pubs by using takeaway and delivery services.

You could suggest that members help by sharing updates on social media and with their friends – all these small actions will help promote pubs in your local area.

 

Branch websites

You can continue to publicise the campaign and local activity on your branch website.

Each branch website is set up differently, but if possible, the campaigning information should be front and centre. Over the last couple of months, some branches have produced excellent up to date listings of pubs, clubs, breweries and cider makers that have been offering delivery and takeaway services, and these can be adapted to also show which services pubs and clubs are currently offering. And, of course, you can use social media posts to link to relevant branch website pages.

We have also produced some template text that branches might want to adapt and use on websites:

 

Supporting pubs through the recovery period

Pubs and clubs in [branch area] have made it through lockdown, but 42% of pub-goers say they are visiting the pub less than they did before lockdown.

So many pubs and clubs have supported their communities through lockdown, by running shops for essentials, delivering meals to vulnerable members of the community, moving the pub online to help fight loneliness and social isolation, or simply making sure that their regulars can still pick up fresh ale and cider.

Now they need our support more than ever.

If you can go back to the pub please do so. Remember that if your local is under threat as a result of the COVID-19 crisis, CAMRA has a number of resources to help you save it. You can find them at camra.org.uk/saveyourlocal.

If you’re not ready to go back to the pub, you can find takeaway and delivery services on WhatPub. This will help support pubs that aren’t open yet, so please think about using them. We know that these pubs in [branch area] are offering delivery and takeaway:

XXXX

Branch Magazines

Branch magazines are a great way to connect with your local members – and we have seen some great examples of branches who have continued to publish digital versions of their magazines during lockdown.

More information on making the biggest impact with your branch magazine is available here.

Please find below some suggested copy for your magazine:

Supporting our locals

Pubs and clubs in [branch area] have made it through lockdown and most have reopened, but research has found that 42% of pub-goers are visiting the pub less than they did before.

So many pubs and clubs have supported their communities through lockdown, by running shops for essentials, delivering meals to vulnerable members of the community, moving the pub online to help fight loneliness and social isolation, or simply making sure that their regulars can still pick up fresh ale and cider.

Now they need our support more than ever.

Pubs and clubs can be such an important part of our community and the past months have been an unprecedented challenge. We want to make sure that they can survive, and thrive, for years to come. If you can go back to your local please do so.

Remember that if a pub is under threat as a result of the COVID-19 crisis, CAMRA has a number of resources to help you save it. You can find them at camra.org.uk/saveyourlocal.

If you’re not ready to go back to the pub, you can find takeaway and delivery services on WhatPub. This will help support pubs that aren’t open yet, so please think about using them. You can also help by letting us know about changes to services or opening times down your local so that we can keep WhatPub up to date. We know that these pubs in [branch area] are offering delivery and takeaway:

XXXX

Speaking to the press

You might be contacted by the local press to comment on the challenges facing our pubs during reopening and how CAMRA is trying to help – please contact the press team at HQ for help with any queries and pass over any national media requests by emailing press@camra.org.uk

We have also created a Press and Publicity toolkit for pubs to use to promote what they are doing during the Covid-19 crisis which should also provide help and advice for branch members. 

We also have a Press & Publicity Toolkit available for branches here.

Resources for pubs

A reminder that resources for pubs on latest government guidance on what services can still be offered, financial support, running deliveries, crowdfunding etc. is available on the website here.

This includes the different support schemes and guidance in place in devolved nations.
If landlords ask you questions about what they can and can’t do at this time, or about business support from the government, please point them to the resource documents – they contain links to all relevant government guidance.

We should all take care to make sure that we are signposting to government guidance and not attempting to give, or being interpreted as giving, professional/legal advice. If landlords have questions about licensing or planning issues, they need to contact the relevant departments of their local council or planning authority.

Please note that the situation and guidance from the government has been fast moving. We are updating our resources as advice changes. Any business which can open must adhere to government guidance on hygiene and social distancing – and we should always make sure we signpost pubs to this.

Examples of great branch campaigning

To provide inspiration, we will be linking to some examples of what other branches are doing as part of the Pulling Together campaign.

Branch website – Cambridge & District: https://www.cambridge-camra.org.uk/leaving-lockdown-pubs/

Twitter – Norwich & District: https://twitter.com/NorwichCAMRA

Branch website- South Bedfordshire: https://southbeds.camra.org.uk/branch/pub-news

Facebook page – Dover, Deal, Sandwich & District: https://www.facebook.com/CAMRADealDoverSandwich

Branch website – CAMRA NI: https://camrani.org.uk/northern-ireland-online-off-licences/

Useful press releases and statistics

We have conducted a survey of CAMRA members and pubgoers that received more than 21,000 responses – we are releasing key data from the survey through press releases that reinforce the messages that people have been missing pubs and cask beer during lockdown.

The first release with the survey data is here – you might want to use these figures to communicate to local pubs on the importance of cask beer and independent/local brands to consumers. Please bear in mind when doing this that supply ties that may apply to pubs, which can affect the licensee’s freedom to choose which beers and cider they can stock.

The second release with the survey data is here. This release is all about CAMRA members and pub-goers being keen to get back to pubs as soon as governments across the UK announce it’s safe to do so.

A second survey was carried out to ask about how pub-goers are using pubs and clubs now that they have reopened. The first release of data from this survey is available in a press release here.

You can find all our latest press releases here. They often contain other useful information and updates on aspects of the Pulling Together Campaign, and everything that CAMRA has been doing during the COVID-19 crisis.

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