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This page gives an overview of resources for branches to use to promote the Pulling Together campaign.

 

The Pulling Together Campaign was launched by CAMRA, in partnership with SIBA (the Society of Independent Brewers) and Crowdfunder at the start of the COVID-19 crisis.

The Campaign aims to support pubs, clubs, breweries and cider makers through the COVID-19 crisis, which has been a time of unprecedented challenges for the industry.

We have also launched our virtual pub, the Red (On)Lion, and created Brew2You – which has encouraged consumers to spend over £50,000 to support pubs and brewers across the UK (you can find assets to promote these on your social media accounts and websites in the ‘Digital Assets’ section below.

 

We will be continuing to use the Pulling Together Campaign to promote pubs, clubs, brewers and cider makers as we come out of lockdown. This will mean using the same messages and ‘look and feel’ of the campaign.

This is because not all pubs and clubs will be able to reopen in the same way-  some may not able to do so safely or won’t be able to operate in a viable way under social distancing measures, and some pubs may be subject to local lockdown restrictions.

The sections below have been updated with new information and extra resources and template content to help you promote Pulling Together as pubs and clubs reopen.

 

Key messages of the Pulling Together campaign as pubs and clubs reopen
  • Pubs reopening is great news: it will enable the consumption of alcohol in responsible, community settings, and make a huge positive difference to tackling social isolation.
  • Pubs need customers to support them to make sure they can survive through the reopening period.
  • We ask people to also consider supporting pubs that don’t have the capacity to fully reopen yet by using their takeaway and delivery services.
  • Even if you can’t personally go back to the pub yet, you can still support beer and pubs by using takeaway and delivery services and Brew2You
  • Consumers want to get back to the pub, enjoy cask beer, and have access to local and independent brands.
  • The beer and pub industry has been a force for good during the COVID-19 lockdown and continues to do amazing work to help the COVID-19 response in their local communities.
When are pubs reopening in my area?

Across the UK, governments are publishing social distancing rules and guidance for pubs. It is worth bearing in mind that this advice is different in each different nation of the UK, and that the guidance may change and develop over time – we have now begun to see the imposition of local lockdowns (some of which have required the closure of pub, and some of which have not, in different parts of the UK). This will impact on how different pubs re-open, whilst local campaigns may need to adapt over time to reflect these changes. Some pubs in all areas have not been able to reopen as they have not been able to trade viably with current social distancing measures in place.

England

Pubs (except those subject to local lockdown restrictions) were able to reopen from 4 July – the ‘2m rule’ can be reduced to ‘1m plus’, pubs will mostly operate as table service only, and they should register visitors to help with track and trace efforts. Detailed guidance for pubs in England is available here.

Scotland

Pubs were able to reopen outside space from 6 July, and inside space on 15 July. Detailed guidance from the Scottish Government on the steps pubs will have to take is available here.

Wales

Pubs were able to open to serve people in outside areas from 13 July and inside from 3 August. The Welsh Government has published guidance for pubs reopening here, and FAQs about who you can go to the pub with here.

Northern Ireland

Pubs and bars have been able to open from 3 July, but must serve food and operate as table service only. Detailed guidance from the Executive for pubs that are reopening is available here.

CAMRA's advice for consumers on getting back to the pub

England

The Government published a detailed guidance document for pubs on the steps they must take to be able to reopen safely. That guidance is available to download in the ‘When are pubs reopening in my area’ tab above.

We have now taken that detailed guidance document and created some short advice for consumers on using pubs responsibly and safely when they reopen, including what to expect, and some simple dos and don’ts when going back to the pub:

CAMRA Advice for getting back to the pub – England version

Please promote the advice as widely as possible – we want to make sure that as many people as possible see it.

We have developed the advice into a pack of infographics and a short animation for branches to use on websites, social media, branch magazines and in your branch communications to members:

Animation

Click here to download a version that has a slower scrolling speed

Infographic 1

Infographic 2

Infographic 3

Infographic 4

Infographic 5

This advice is correct at the time of issue. Should changes to social distancing guidelines or the guidance for pubs in England change, we will update the advice and associated digital assets accordingly.

 

Scotland

The Scottish Government has published some guidance for pubs on the steps they should consider when reopening. That guidance is available to download in the ‘When are pubs reopening in my area’ tab above.

We have now taken that guidance document and created some short advice for consumers on using pubs responsibly and safely when they reopen, including what to expect, and some simple dos and don’ts when going back to the pub:

CAMRA’s advice for going back to pubs in Scotland

Please promote the advice as widely as possible – we want to make sure that as many people as possible see it.

We have developed the advice into a pack of infographics and a short animation for branches to use on websites, social media, branch magazines and in your branch communications to members:

Animation

Infographic 1

Infographic 2

Infographic 3

Infographic 4

Infographic 5

This advice is correct at the time of issue. We will update this advice as and when we get new guidance on the use of indoor space in pubs, which is expected to include a reduction in the 2 metre rule.

 

Northern Ireland

The Executive has published a detailed guidance document for pubs on the steps they must take to be able to reopen safely. That guidance is available to download in the ‘When are pubs reopening in my area’ tab above.

We have now taken that detailed guidance document and created some short advice for consumers on using pubs responsibly and safely when they reopen, including what to expect, and some simple dos and don’ts when going back to the pub:

CAMRA NI’s advice on getting back to the pub

Please promote the advice as widely as possible – we want to make sure that as many people as possible see it.

We have developed the advice into a pack of infographics and a short animation for branches to use on websites, social media, branch magazines and in your branch communications to members:

Animation   

Infographic 1

 

Infographic 2

Infographic 3

Infographic 4

Infographic 5

 

Wales

The Welsh Government has published a detailed guidance document for pubs on the steps they must take to be able to reopen safely. That guidance is available to download in the ‘When are pubs reopening in my area’ tab above.

We have now taken that detailed guidance document and created some short advice for consumers on using pubs responsibly and safely when they reopen, including what to expect, and some simple dos and don’ts when going back to the pub:

CAMRA’s advice for going back to pubs in Wales

Please promote the advice as widely as possible – we want to make sure that as many people as possible see it.

We have developed the advice into a pack of infographics and a short animation for branches to use on websites, social media, branch magazines and in your branch communications to members:

Animation   

Infographic 1

 

Infographic 2

Infographic 3

Infographic 4

Infographic 5

Branch activities

While it is appreciated that friends and colleagues will wish to resume socialising in pubs as soon as possible, for the time being you should not be promoting formal branch socials or meet ups in pubs when they reopen – we will let you know when advice on this changes.

Promotion should focus on getting people back to pubs on an individual basis, and campaigning should still be carried out online.

We must be careful not to encourage large crowds to gather, or any kind of behaviour that would mean that it would be hard for a pub to keep social distancing measures in place – it is currently against the law to gather in groups of more than 30 people in England.

We will, where possible, try to educate consumers on how to use pubs safely and in a responsible way when they reopen – you can find this guidance in the ‘CAMRA advice for consumers on getting back to the pub’ tab above.

Updating local initiatives (pubs, clubs, breweries and cider producers)

You can let us know about initiatives from pubs, breweries and cider/perry producers, to be featured in the brewer and cider listings on the website and WhatPub, in the following ways.

Pubs – WhatPub and online form

We have introduced some temporary changes to WhatPub to help people find pubs, clubs and brewery taprooms offering alternative services during the enforced closure period.

Branch Committee members can help us keep up-to-date with initiatives in your local area by updating WhatPub directly. You can find instructions on how to do this at the end of the memo here.

As pubs reopen, branches should continue to record any changes that are likely to be temporary using the “additional services” function. It is advised that branch pub databases should only be amended for changes which are expected to be long term in nature.

Other members and the public can help us crowdsource information on services that pubs and breweries are offering. They can do this by submitting details through the form at the bottom of the page here.

Breweries and cider producers offering delivery or takeaway services

We will be continuing to feature our brewery and cider listings on the website  – we expect that some brewers and cider makers will make alterations to services they are offering as pubs reopen.

If you do see any changes to services from local brewers or cider makers near you, please email changes to pullingtogether@camra.org.uk (please includes the brewery/cider makers name, and what changes they are making, ideally including a link to where you found the information).

Promoting the Campaign online

Please be aware that when promoting the campaign, we need to ensure that we are in line with the latest Government guidance on social distancing and COVID-19

You may also want to link to the latest NHS advice for the public on COVID-19

Social Media

As a branch, you can help promote the campaign using external-facing social media accounts. We have developed a range of graphics and collateral so that you can update your Twitter and Facebook banners and share images linking back to the Pulling Together page, which are available to download in the ‘Digital Assets’ tab. We have now added extra assets to help you advertise pubs and clubs as they reopen and promote Brew2You as a way for those who can’t go in person to support them when they reopen.

You could also share posts from local pubs and breweries on your own pages, and into local Facebook groups – if doing this, please do your best to be fair minded to all local pubs and breweries serving or producing real ale, and not to give the impression of favouring some over others.

Some branches have had a lot of success by sending listings of pubs offering services to local community websites – you could do the same with lists of pubs and clubs that you know are reopening or continuing/starting to offer takeaway and delivery services.

Bear in mind that some of our most important audiences are not necessarily following our social media channels, so there is value is trying to push messages elsewhere as well.

We have produced some template social media posts that you can use when pubs reopen in your area:

Twitter:

  • The first pubs are reopening today in [branch area]. Why not consider getting a couple of pints to takeaway once you’ve enjoyed your visit! #PullingTogether @CAMRA_Official
  • If you can safely go to your local then today is the day in [branch area]! Please take this opportunity to support your local independent pubs, clubs, breweries and cider makers @CAMRA_Official #PullingTogether
  • If you can’t get down the pub, don’t forget you can still support local breweries and cider producers by ordering from the Brew2You app. #PullingTogether #Brew2You @CAMRA_Official

Facebook:

  • Pubs are starting to reopen in [branch area] and we know you are keen to enjoy a couple of pints down your local. Please remember to enjoy the pub responsibly, and don’t forget to keep supporting the pubs and clubs that can’t reopen yet by using their takeaway and delivery services. Find out more at [insert branch website URL].
  • It’s time to get back to the pub! Check out [insert branch website URL] to find out which pubs are opening in [branch area], as well as ways to support the pubs and breweries which can’t open yet. Don’t forget you can still get all your local favourites from our Brew2You app, available on the App Store and Google Play.

 

Comms Tool

Please make sure that your branch members are aware of the campaign and how they can support local breweries and pubs as they reopen, by using the Comms Tool.

You could advertise which pubs and clubs are reopening, and which are still offering takeaway and delivery services – make sure that your members know that if they can’t get to pubs when they reopen, they can still support pubs by using takeaway and delivery services and Brew2You.

You could suggest that members help by sharing updates on re-openings on social media and with their friends – all these small actions will help promote pubs in your local area as they gradually reopen.

 

Branch websites

You can continue to publicise the campaign and local activity on your branch website.

Each branch website is set up differently, but if possible, the campaigning information should be front and centre. Over the last couple of months, some branches have produced excellent up to date listings of pubs, clubs, breweries and cider makers that have been offering delivery and takeaway services, and these can be adapted to also show which pubs and clubs are reopening. And, of course, you can use social media posts to link to relevant branch website pages.

We have also produced some template text that branches might want to adapt and use on websites:

Supporting pubs as they reopen with CAMRA’s #PullingTogether Campaign

We are all looking forward to the end of lockdown, and it’s great to see our loved local pubs reopen their doors. Now more than ever, your local needs your help! We are calling for everyone to pull together to support pubs, clubs, breweries and taprooms as they reopen.

Pubs need our custom to support them during this period of recovery. Sadly, we don’t expect all pubs to be able to reopen straight away, so we are still encouraging you to support those that can’t by using takeaway or delivery services near you.

Many pubs have found different, innovative ways to weather the crisis – such as launching hot food deliveries or encouraging locals to buy ‘gift cards’ valid once they have reopened. Many pubs have gone the extra mile during lockdown to continue supporting their local communities, and you can help support them in return.

We know that these local pubs are now open again – please get out and support them if you can:

XXXX

We know that these pubs will still be offering takeaway and delivery services – please also think about continuing to use them, especially if you aren’t able to go to pubs in person yet:

XXXX

To find pubs, cideries and breweries offering takeaway or delivery services, you can also visit our service brew2you.co.uk to find fresh local beer, cider and perry to order for takeaway or delivery. Brew2You is also available as a smartphone app – check it out in the App Store or on Google Play.

You can find more information on lockdown initiatives and the Pulling Together campaign on camra.org.uk/pullingtogether

Branch Magazines

Branch magazines are a great way to connect with your local members – and we have seen some great examples of branches who have continued to publish digital versions of their magazines during lockdown.

More information on making the biggest impact with your branch magazine is available here.

Please find below some suggested copy for your magazine:

Supporting pubs as they reopen with CAMRA’s #PullingTogether Campaign

We are all looking forward to the end of lockdown, and it’s great seeing our loved local pubs reopen their doors. Now more than ever, your local needs your help! We are calling for everyone to pull together to support pubs, clubs, breweries and taprooms as they come out of lockdown.

Pubs need our custom to support them during this period of recovery. Sadly, we don’t expect all pubs to be able to reopen straight away, so we are still encouraging you to support those that can’t by using takeaway or delivery services near you.

Many pubs have found different, innovative ways to weather the crisis – such as launching hot food deliveries or encouraging locals to buy ‘gift cards’ valid once they have reopened. Many pubs have gone the extra mile during lockdown to continue supporting their local communities, and you can help support them in return.

We know that these local pubs have reopened – please get out and support them if you can:

XXXX

We know that these pubs will still be offering takeaway and delivery services – please also think about continuing to use them, especially if you aren’t able to go to pubs in person yet:

XXXX

To find pubs, cideries and breweries offering takeaway or delivery services, you can also visit our service brew2you.co.uk to find fresh local beer, cider and perry to order for takeaway or delivery. Brew2You is also available as a smartphone app – check it out in the App Store or on Google Play.

You can find more information on lockdown initiatives and the Pulling Together campaign on camra.org.uk/pullingtogether

 

Speaking to the press

You might be contacted by the local press to comment on the challenges facing our pubs during reopening and how CAMRA is trying to help – please contact the press team at HQ for help with any queries and pass over any national media requests by emailing press@camra.org.uk

We have also created a Press and Publicity toolkit for pubs to use to promote what they are doing during the Covid-19 crisis which should also provide help and advice for branch members. 

We also have a Press & Publicity Toolkit available for branches here.

Resources for pubs

A reminder that resources for pubs on latest government guidance on what services can still be offered, financial support, running deliveries, crowdfunding etc. is available on the website here.

This includes the different support schemes and guidance in place in devolved nations.
If landlords ask you questions about what they can and can’t do at this time, or about business support from the government, please point them to the resource documents – they contain links to all relevant government guidance.

We should all take care to make sure that we are signposting to government guidance and not attempting to give, or being interpreted as giving, professional/legal advice. If landlords have questions about licensing or planning issues, they need to contact the relevant departments of their local council or planning authority.

Please note that the situation and guidance from the government has been fast moving. We are updating our resources as advice changes. Any business which can open must adhere to government guidance on hygiene and social distancing – and we should always make sure we signpost pubs to this.

Examples of great branch campaigning

To provide inspiration, we will be linking to some examples of what other branches are doing as part of the Pulling Together campaign.

Facebook page – Dover, Deal, Sandwich & District: https://www.facebook.com/CAMRADealDoverSandwich

Online quiz – South Herts: https://southherts.camra.org.uk/2020/04/take-part-in-our-april-2020-pullingtogether-quiz/

Branch website – CAMRA NI: https://camrani.org.uk/northern-ireland-online-off-licences/

Useful press releases and statistics

We have conducted a survey of CAMRA members and pubgoers that received more than 21,000 responses – we are releasing key data from the survey through press releases that reinforce the messages that people have been missing pubs and cask beer during lockdown.

The first release with the survey data is here – you might want to use these figures to communicate to local pubs on the importance of cask beer and independent/local brands to consumers. Please bear in mind when doing this that supply ties that may apply to pubs, which can affect the licensee’s freedom to choose which beers and cider they can stock.

The second release with the survey data is here. This release is all about CAMRA members and pub-goers being keen to get back to pubs as soon as governments across the UK announce it’s safe to do so.

A second survey was carried out to ask about how pub-goers are using pubs and clubs now that they have reopened. The first release of data from this survey is available in a press release here.

You can find all our latest press releases here. They often contain other useful information and updates on aspects of the Pulling Together Campaign, and everything that CAMRA has been doing during the COVID-19 crisis.

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