Press Release
CAMRA celebrates cider education
The Campaign for Real Ale (CAMRA) champions cider and cider makers with its latest educational content from the online platform Learn & Discover.
Collaborating with esteemed writers, influencers and film makers, the award-winning Learn & Discover site hosts an abundance of articles, videos and audio material, exploring the world of pubs, beer, cider and perry.
A new beginners’ guide is freely available for CAMRA members and non-members alike:
Intro to sparkling cider – The first of a new cider series by celebrated drinks writer Rachel Hendry exploring why some ciders are still while others are sparkling. Rachel details the science and processes involved in making different styles of cider, from the importance of fermentation to the multiple methods of carbonation.
For cider and perry enthusiasts wanting to learn more about their favourite drink, there is a fantastic new documentary film available exclusively for CAMRA members*:
World of cider: Hardanger – The second instalment of CAMRA’s World of Cider video series, renown cider expert Gabe Cook, otherwise known as The Ciderologist, meets Norwegian cider producers in Hardanger. Attending the Hardanger Cider Festival, Gabe learns of the history of Norwegian cidermaking, the practicalities of producing cider in Norway and the country’s ever growing cider tourism scene. Filmed by Haritz Rodriguez, the documentary boasts of breath-taking shots of fjords and the stunning Norwegian landscape. The trailer for the film is free to view on CAMRA’s YouTube channel here.
Catch up with the first episode of Gabe’s word tour, in which he travels to Scotland here.
CAMRA supports and campaigns for cider and perry throughout the year, highlighting them in month-long celebrations throughout October and May, during which time local CAMRA branches organise cider and perry events across the country.
Alex Metcalfe, CAMRA’s Learning & Discovery Manager, said: “Working with creative filmmakers and talented writers, these new guides highlight the variation and complexity in cider, making it such a well-loved beverage in the UK and across the world. I was blown away by the high-quality production of the World of Cider video, which rivals that of a big budget TV series. As always with Learn & Discover, there is more on the horizon, I can’t wait for people to see what is in store for the platform and our growing YouTube channel.”
Ends
Notes to editors
*To access member-only content, CAMRA members simply need to sign in at the top of the webpage with their membership number and password.
Non-members can join the campaign for just £28.50 a year. A CAMRA membership helps CAMRA’s campaigning efforts to save pubs during this challenging time. You can join by visiting join.camra.org.uk
To find more Learn & Discover content, visit https://camra.org.uk/learn-discover/
To learn more about CAMRA’s Cider Months, visit: https://camra.org.uk/beer-and-cider/cider/cider-and-perry-months/
To subscribe to CAMRA’s YouTube channel, visit: https://www.youtube.com/@CAMRAOFFICIAL
Ends